Online Sales are Key to Pet Food Growth, reports Packaged Facts

Pet food sellers must look beyond traditional premium and superpremium products for growth

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Feb 26, 2019, 10:13 ET

ROCKVILLE, Md., Feb. 26, 2019 /PRNewswire/ -- The pet food market is in the midst of a retail channel show-down, according to market findings published in Pet Food in the U.S., 14th Edition, a report by market research firm Packaged Facts. For most notably, online juggernauts Amazon and Chewy are pulling out stops while putting pricing pressure on pet specialty and mass retailers and eroding the divide between them.

"As consumers turn to the Internet for an ever-increasing share of their pet food shopping, pet food retailers and marketers are rapidly shifting gears into full-fledged omnichannel sellers," says David Sprinkle, research director for Packaged Facts. "At the same time, plateauing sales growth due to the leveling off of superpremium-fueled price increases means that, for first time in over a decade, pet food sellers are having to look beyond traditional premium and superpremium products for growth."

Packaged Facts and Sprinkle further reveal that marketers looking to take advantage of the online sales boom must also contend with the growing range of fresh options and customized diets. More than ever, pet parents are looking for freshly prepared "meals" designed especially for their fur babies. Pet meal plans also deliver other Internet-fueled consumer perks—auto-replenishment and (often free) home delivery—which benefit pet food sellers by generating customer loyalty via subscription programs.

Another bright spot in the pet food market is Millennial pet owners, who are often willing to pay more for quality products—especially those featuring sustainably and ethically sourced ingredients, with additional opportunities in specialized diets including those informed by advances in pet tech.

About the Report

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts' broad cross-category expertise, Pet Food in the U.S., 14th Edition pinpoints strategic directions for current and prospective pet food marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report examines trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including mass-market outlets, the pet specialty channel, online retailers, and other channels. It provides a comprehensive overview covering historical market size and projections (2014-2023); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; the Millennial impact; and new product and marketing trends.

View additional information about Pet Food in the U.S., 14th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: https://www.packagedfacts.com/Pet-Food-14th-Edition-12099406/.

A companion report, International Pet Market Perspectives: Trend and Opportunities in Pet Food, is available for purchase at: https://www.packagedfacts.com/International-Pet-Perspectives-Trend-Opportunities-Food-12116962/.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.

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SOURCE Packaged Facts