Online purchasing: How Germans Behave in e-retailing

News provided by

Deutsche Card Services GmbH

Apr 14, 2011, 09:56 ET

COLOGNE, Germany, April 14, 2011 /PRNewswire/ -- On average, Germans buy goods worth EUR 61.18 on the Internet. They prefer to pay by credit card. Moreover, their non-payment risk is extremely low - to the delight of Internet retailers. The average German online shopper prefers domestic shops and likes to get things on the Internet on a December evening between 8:00 p.m. and 10:00 p.m. Roughly two-thirds of all purchases in German e-retailing are initiated by women. These are some of the results of the latest E-Retail Report 2010 by Deutsche Card Services.

- Preferred shops: domestic(97.71%)

- Preferred shopping month: December(15.21%) - least: February(6.71%)

- Preferred shopping day: Monday(16.57%) - least: Saturday(11.11%)

- Preferred shopping time: 8:00 to 10:00 p.m.(14.37%) - least: 4:00 to 6:00 a.m.(0.27%)

- Average transaction value: EUR 61.18

- Preferred transaction value category: EUR 10-100(70.47%) - least: above EUR 500(0.56%)

- Ratio men/women: 35.90%:61.90%.

- Most active federal state: Hessen(7.43%) - least: Saarland(5.25%)

- Most active postal digit area: 21(south/east Hamburg and environment/Lueneburg/Buxtehude/Stade/ Reinbek)(1.97%)

- Preferred payment method: credit card(30.89%)

- Preferred credit card brand: MasterCard(42.51%)

- Non-payment risk for credit card payments: only 2 out of 10,000 transactions fail(0.0205%)

The E-Retail Report, which analyses purchasing and payment behaviour and non-payment risks in online retailing, was recently published for the fourth time in a row. In contrast to other research, the study by the Deutsche Bank subsidiary is based on real-life purchases and not on surveys. It starts from about eight million transactions settled via the Deutsche Card Services platform. All data are fully anonymised and comply with all data-protection requirements. The study is available for download from the online shop of Deutsche Card Services.

    Complete press release:
    http://www.presseportal.de/go2/E_Retail_Report_engl

    Press Contact:
    Deutsche Card Services GmbH
    Marketing & Communications
    Tobias F. Hauptvogel
    Fon:+49221-99577-728
    Fax:+49221-99577-8728
    http://www.deutsche-card-services.com
    Email: [email protected]

SOURCE Deutsche Card Services GmbH

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