OneTrust Integrates with the IAB Diligence Platform, Powered by SafeGuard Privacy

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Jun 05, 2024, 08:00 ET

First of its kind integration simplifies vendor due diligence for the digital advertising industry

ATLANTA, June 5, 2024 /PRNewswire/ -- OneTrust, the market-defining leader for trust intelligence, today announced it is the first company to integrate with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy. The integration enables OneTrust users to seamlessly integrate IAB Diligence Platform vendor assessments into the OneTrust platform, boosting efficiency, accuracy, and accountability across the digital advertising industry and in adherence to data privacy compliance requirements.

IAB and SafeGuard Privacy, a SaaS-based compliance platform that enables publishers, agencies, brands, data providers, and tech platforms to assess partner compliance with global privacy laws, first introduced the IAB Diligence Platform this past January. By harnessing the power of interoperability, the IAB Diligence Platform facilitates dynamic and secure sharing of critical diligence information among companies, fostering collaboration and bolstering regulatory adherence across the digital landscape. This gives OneTrust users access to a powerful mix of capabilities that streamline digital advertising privacy compliance.

"The continued expansion of state privacy laws in the US is creating an increasingly fractured regulatory landscape," said Blake Brannon, Chief Product & Strategy Officer at OneTrust. "New requirements around vendor due diligence are especially difficult for digital advertising companies who often work with thousands of partners. We're proud to lead the way as the first company integrating with the IAB Diligence Platform, powered by SafeGuard Privacy. Amid growing regulatory complexity, we're helping our customers meet compliance requirements with efficiency and at scale."

OneTrust also helps companies streamline compliance with IAB Europe's Transparency and Consent Framework (TCF) 2.2. OneTrust's consent management platform fosters an advertising ecosystem where consumers, publishers, and vendors connect seamlessly to increase transparency. With OneTrust, users can provide consent choices and respect privacy rights, manage their vendors, and meet interface requirements.

"OneTrust is a leader in privacy and compliance, and we're excited to have it as the first IAB Diligence Platform partner integration," said Michael Hahn, EVP & General Counsel, IAB. "The partnership makes it easier for OneTrust's clients to use both compliance platforms seamlessly. In doing so, it is helping to raise the bar for industry-wide diligence standards and showing that industry tools and privacy tools can—and should—work together to make diligence more efficient and effective for both sides of the ad transaction."

IAB anticipates scaling the Diligence Platform across the digital advertising industry. The integration with OneTrust is a critically important step in that direction. To learn more about the IAB Diligence Platform, please visit https://safeguardprivacy.com/iab-diligence-platform/.

About OneTrust
OneTrust unlocks the full potential of data and AI, securely and responsibly. Our platform enforces the secure handling of company data, empowering organizations to drive innovation responsibly while mitigating risks. With a comprehensive suite of solutions spanning data and AI security, privacy, governance, risk, ethics, and compliance, OneTrust enables seamless collaboration between data teams and risk teams to enable rapid and trusted innovation. Recognized as the market leader in trust, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses. For more information, visit www.onetrust.com.

© 2024 OneTrust LLC. All rights reserved. OneTrust and the OneTrust logo are trademarks or registered trademarks of OneTrust LLC in the United States and other jurisdictions. All other brand and product names are trademarks or registered trademarks of their respective holders.

About SafeGuard Privacy
Founded in 2018 by technology and privacy experts, SafeGuard Privacy offers the first platform for comprehensive privacy compliance management and collaboration. A key feature of the platform is its comprehensive and independent assessments that evaluate a company's privacy programs and guides them on their path to compliance. Its workflow management and governance tools, including policy wizards, training, secure document storage, real-time reporting, and true auditing features empower businesses with everything they need to mitigate risk and demonstrate compliance -- all while saving time and money. In addition, The Vendor Compliance Hub solves the industry RFI process, making it easy for vendors to demonstrate privacy compliance to their partners and mitigate third-party liability. For more information, visit http://www.safeguardprivacy.com.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Media Contacts
Ainslee Shea for OneTrust, [email protected]
Brittany Tibaldi for IAB, [email protected]
Lorene Bagley-Kane for SafeGuard Privacy, [email protected]

SOURCE OneTrust