OneStopPlus.com's® New Survey Reveals Online Retailers Offer Best Fashion Selection
Thousands of Women Polled Say Online Outlets Offer More Styles Than Any Other Type of Retailer
NEW YORK, Feb. 22, 2012 /PRNewswire/ -- OneStopPlus.com®, a division of Redcats USA and the world's first and only web-mall for plus-size women and big & tall men, reveals that curvier women prefer online shopping, finding it the source with the best selection of clothing. The site polled over 10,000 female customers via an interactive survey, which asked questions directly related to women's shopping habits including: where they prefer to shop, where can they find the best selection of clothing, what garments they tend to shop for and the best sources for trustworthy fashion advice.
An overwhelming 78% of women polled by OneStopPlus.com® indicated that when looking for a great selection of items, the internet provides the most variety compared to stores and catalogues. On the contrary for plus-size shopping, only 3% of women prefer the assortment in boutiques over the internet, malls and catalogues.
(Photo: http://photos.prnewswire.com/prnh/20120222/NY57396 )
Interestingly, the survey also found that 58% of these women prefer fashion advice from resources other than "experts." TV personalities were deemed least trustworthy, with only 5% of curvier women relying on their fashion advice, closely followed by stylists with 9%.
When asked what garments are the most difficult to purchase, nearly half (43%) of the plus-size women polled answered that pants were the hardest item to buy. Swimwear came in second at 26% with dresses closely following at 24%. Comparatively, shirts and skirts are considered easier garments to purchase, tying with 9%.
Stephanie Sobel, President of OneStopPlus Group, says, "It is great to hear what real women have to say firsthand, when it comes to their shopping preferences. We are constantly expanding our brand and adding new designers to ensure that OneStopPlus.com® provides the largest variety and selection to our customers through their preferred shopping medium."
"OneStopPlus.com® continues to be a pioneer in online shopping for plus-size women, as we look to consistently provide the newest styles and trends in one convenient marketplace," says Jim Lofgren, VP of OneStopPlus.com®. "We value our customers and try to constantly obtain new collections, such as recent swimwear and fragrance additions, to ensure there is something for everyone."
OneStopPlus.com® is the #1 destination to shop for plus sizes, an online marketplace featuring thousands of brands and products that are specifically targeted to plus size customers. Proprietary brands in the OneStopPlus portfolio include: OneStopPlus.com®, Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), Full Beauty® (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com) and Bargain Catalog Outlet - BCO® (BCOutlet.com).
For more information, please visit: http://www.onestopplus.com/, our Facebook page and follow us on Twitter @onestopplus. For media inquiries, please contact: 5W Public Relations.
About Redcats USA
Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, AVENUE®, Woman Within®, Jessica London®, Roaman's®, fullbeauty.com®, KingSize®, BrylaneHome®, Bargain Catalog Outlet - BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
About Redcats
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman's Guide®, TGW.com - The Golf Warehouse®, Ellos®, La Redoute®, Vertbaudet, Cyrillus®, Somewhere®, Daxon®, Stella McCartney Kids® and Castaluna®. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: www.redcats.com
Media Contacts:
5W Public Relations
Chloe Gallo / Jocelyn Kahn
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212-999-5585
SOURCE OneStopPlus.com
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