OneStopPlus.com® Expands in Canadian Marketplace
Online Plus-Size Retailer Introduces Exclusive Catalog and TV Advertising to Build Brand Awareness
NEW YORK, Oct. 6, 2011 /PRNewswire/ -- OneStopPlus.com®, a division of Redcats USA and the world's first and only web-mall for plus-size women and big & tall men, announces its expansion in the Canadian marketplace with the launch of an exclusive shopping catalog and initial strategic TV advertising buy. The catalog offers an assortment of on-trend plus-size fashion from proprietary brands, including: Woman Within®, Roaman's®, Jessica London® and Avenue®, and the advertising buy seeks to target on-trend plus-size Canadian women in top networks.
"After recently launching international shipping to meet the demands of our growing global customer base, we saw a huge spike in sales from the Canadian market – making it the current #1 international hub for OneStopPlus.com®," said Jim Lofgren, Vice President/Brand Manager for OneStopPlus.com®. "We are continuing our dedication to plus-size women seeking affordable style through the launch of our Canadian catalog and strategic ad buy, helping to rapidly expand this emerging international sector."
Launched in 2007, OneStopPlus.com® has created a thriving marketplace business model that features well-known proprietary brands, as well as external brands. OneStopPlus.com® is a pioneer in the ever-changing fashion industry, proving that women who are plus-size can also experience the high-fashion lifestyle. So far in 2011, OneStopPlus.com® has amassed many external partners to its website, sending a powerful message about its ability to provide its customer with an escalating variety of styles and fashions at a great value.
"OneStopPlus.com® is the #1 shopping destination for plus-size women featuring the broadest range of fashion and lifestyle products available on the market today," said Stephanie Sobel, President of OneStopPlus Group. "We are thrilled to continue to expand our offerings to the Canadian market and look forward to continued international expansion."
For more information, please visit: http://www.onestopplus.com/, www.womanwithin.com, www.roamans.com, www.jessicalondon.com, www.kingsize.com, www.brylanehome.com, our Facebook page and follow us on Twitter @onestopplus.
For media inquires, please contact: 5W Public Relations.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
About Redcats
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman's Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: www.redcats.com
SOURCE OneStopPlus.com
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