One Thing Separates the Good From the Great Content Marketers

CLEVELAND, Sept. 9, 2014 /PRNewswire/ -- There appears to be one thing that separates the good from the great when it comes to content marketing: Documenting a strategy.  That's just one of the major key findings in the Content Marketing Institute/MarketingProfs new highly-anticipated research on content marketing.

Photo - http://photos.prnewswire.com/prnh/20140905/143565

Tuesday morning at Content Marketing World, Joe Pulizzi, founder of CMI, offered a sneak peek of the B2B and B2C 2015 Content Marketing Benchmarks, Budgets, and Trends reports for North America based on the results of the fifth annual content marketing survey. This year, more than 5,000 marketers from 109 different countries, across 25 different industries responded to the comprehensive survey.

"What we've knew from past research is that marketers know they need a strategy for their content marketing," said Pulizzi.  "What we discovered this year, is that if they actually take the time to write it down, and review it often, they will be wildly more successful," Pulizzi added.

In fact, according to the research, those who actually documented their strategy had more success at tracking their return on investment.  They were actually eight times better at it than their peers who are less effective  at content marketing.  The most effective content marketing tactics, according to B2B marketers, are in-person events, webinars and videos. For B2C marketers, email newsletters, in-person events and illustrations/photos are the most effective tactics.

What else did we find out?  We'll be rolling out the global research findings over the coming months, starting with the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends--North America, which will be released October 1, 2014. (You'll be able to find the research here: http://contentmarketinginstitute.com/research/)

You can find a link to Joe Pulizzi's slideshare with the preliminary findings here.

Tweet this:

Revealing prelim findings from @CMIContent 2015 #contentmarketing research via @JoePulizzi  #CMWorld http://bitly.com/2015CMSneakPeek

Most effective B2B #contentmarketing tactics: in-person events, webinars, videos via @JoePulizzi @CMIContent #CMWorld http://bitly.com/2015CMSneakPeek

About Content Marketing Institute (CMI)
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

SOURCE Content Marketing Institute

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