One of the Season's Most Popular Toys Targeted in Holiday Heist
Grinch Steals Thousands of Sets of Laser X From Washington Warehouse
NEW YORK, Dec. 5, 2017 /PRNewswire/ -- Almost 12,000 kids will be disappointed this holiday season, because real-life Grinches stole an entire trailer full of one of this year's hottest toys, the Laser X double set.
Last Thursday – in a heist pulled off with the master planning and finesse of an Ocean's Eleven movie – burglars circumvented the security system in a Washington warehouse and hauled off a stolen tractor and an entire trailer filled with almost 6000 sets of Laser X, bound for Immediate Shipment to stores all over the country.
"There's a Grinch out there who just stole one of the most sought after presents from thousands of kids this holiday season," said Frank Landi, the owner of New York City-based NSI International, Inc., the makers of Laser X. "Police believe the thieves were targeting this one specific shipping container – out of hundreds – hoping to capitalize on the toy's huge popularity and turn a quick profit. Unfortunately, that's the dark side of having one of this season's hottest toys."
Laser X – the ultimate high-tech game of tag – has recently been the subject of a lot of buzz from toy industry experts. The laser tag toy has been featured on virtually every hot holiday toy segment on news and talk shows all over the country. From Target in the United States to Harrods and Smyths Toys in the United Kingdom, retailers all over the world are calling Laser X a "must-have" toy. It was already hard to find, even before this theft.
Laser X has become a global phenomenon, he said, with fans from the U.S., Canada and Brazil to Spain, Singapore, Hungary and Turkey making hundreds of YouTube videos featuring the toy – videos that already have more than 22 million views.
The popular toy has been recognized with a National Parenting Center Seal of Approval, Mom's Choice Award (Gold), Family Choice Award (Gold) and an ASTRA (American Specialty Toy Retailing Association) 2017 Best Toys for Kids (Active Play).
Laser X is available in sets that equip two players for $49.99 or individual players for $24.99. The line was just expanded with a new Long-Range Blaster and Gaming Tower, which retail for $39.99 each. NSI highly recommends Laser X only be purchased from authorized retailers like Target, Walmart, Toys "R" Us, Learning Express or directly from GetLaserX.com to make sure the thieves don't benefit from their horrible actions.
For more information, contact Brian Waldman, Senior Vice President of NSI International, at (917) 592-0701.
ABOUT NSI INTERNATIONAL INC.:
NSI International Inc. is an award winning global marketer and manufacturer of innovative toys and children's products under such established brands as Wubble™ Bubble Ball, Laser XTM, Nickelodeon GakTM, Smithsonian® Science and Oglo™ sports. NSI is headquartered in New York City. Its products can be found in thousands of retail locations in more than 30 countries around the globe. © 2017 NSI International, Inc. All Rights Reserved.
CONTACT:
Brian Waldman
Senior Vice President
NSI International Inc.
(917) 592-0701
[email protected]
SOURCE NSI INTERNATIONAL, INC.
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