ONE Launches the "One App that Could Change the World" in the Apple App Store

WASHINGTON, June 1, 2011 /PRNewswire/ -- ONE (www.one.org), the anti-poverty advocacy group cofounded by Bono, today announced the availability of the ONE App for the iPhone. A free mass-market app designed exclusively for advocacy, the ONE App brings together the latest activism tools in a powerful mobile platform. Built in partnership with @radical.media, the ONE App's unique design and functionality make it the modern way for people to get the facts, get connected and create change in the fight against extreme poverty and preventable disease.

With more than 2.5 million members around the world, ONE raises awareness about the crisis of extreme poverty and advocates for effective programs that are delivering real results. The organization does not ask people for their money, it asks them for their voice. The ONE App provides a new, contemporary way for people to connect and use their voices to persuade political leaders to support poverty-fighting projects that are saving lives and building sustainable futures – for less than 1% of the U.S. budget.

By 2014, mobile internet is expected to surpass desktop internet usage, and advocacy is following this trend. The ONE App takes advocacy to the next level by offering a unique set of features to bring actions – such as signing a petition or calling a member of Congress – to a user's mobile device.  Specifically the ONE App allows iPhone users to:

• Get the Facts: Knowledge is power. The ONE App gives instant access to information on global projects that are saving lives, helping to put kids in school and improving futures. The app also keeps users up-to-date with daily content, photos, videos and push notifications for breaking news.
• Get Connected: Users can join the ONE movement on-the-go and engage their social network to mobilize their friends. The ONE App is the only pro-social app that lets users track and share their poverty-fighting actions and see what actions their ONE friends are taking in real-time. It's also the only app that helps members communicate with each other in the field, meet up at events and connect with local organizers.  
• Create Change:  With a few taps on their iPhone, users can call a member of Congress, meet up at an event or sign and share a petition – powerful tools that add their voice to the 2.5 million ONE members advocating on behalf of the world's poorest people.

"@radical.media has always embraced change and we're thrilled to partner with ONE on this thoroughly modern advocacy tool," said Jon Kamen, Chairman and CEO of @radical.media. "We pride ourselves on creating innovative ways to connect consumers with brands and why not connect a unique advocacy organization such as ONE, and allow it to leverage mobile technology in a way that encourages people to participate and be proactive."

"The ONE App increases the speed and effectiveness with which ONE members can share information, mobilize and put pressure on political leaders," added Jeff Davidoff, CMO of ONE. "We believe it's the right tool at the right time. By harnessing the power of mobile, we will increase engagement with our current members and enlist new people in the fight against extreme poverty and preventable disease."

Starting today, the ONE App can be downloaded from the Apple App Store. The app will roll out to other smartphone devices later this year.  For more information on the ONE App, please visit www.one.org/iPhone.

Watch a video demonstration of the ONE App at http://www.youtube.com/watch?v=QXSHJ45IpTI

About ONE

ONE is a grassroots advocacy and campaigning organization backed by more than 2.5 million people that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressing political leaders to support smart, effective policies and programs that are saving lives, helping to put kids in school and improving futures. Cofounded by Bono and other campaigners, ONE is nonpartisan and works closely with African activists and policy makers. To learn more, please go to www.one.org.

About @radical.media

@radical.media is a global transmedia company that creates some of the world's most innovative content across all forms of media. The company develops, produces and distributes television, feature films, commercials, music programming, smartphone & tablet applications, digital content and design. The company has been honored with an Academy Award, numerous Emmys®, a Golden Globe®, Grammys®, Webbys®, The Smithsonian Cooper-Hewitt National Design Award for Communication Design, two Palme D'Or's at the Cannes Lions International Advertising Festival, and just about every other accolade associated with the advertising and marketing industries. www.radicalmedia.com.

SOURCE ONE

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