ONE Jeanswear Group Launches Robert Rodriguez Better Sportswear Line

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Oct 29, 2014, 07:00 ET

NEW YORK, Oct. 29, 2014 /PRNewswire/ -- ONE Jeanswear Group announced today the launch of the Robert Rodriguez sportswear brand. The launch is planned to commence in February for spring of 2015. The Robert Rodriguez brand, historically rooted in the designer market, will now re-emerge as an upscale line created for the better market category.

For its next chapter, the Robert Rodriguez brand steps from the runway into the better sportswear world. Staying true to the foundation the brand was built on, the design inspiration for the brand is the mystique of a woman and the way she moves, paired with meticulous craftsmanship. The brand will be influenced by an appreciation of architecture, artistry and commitment to elegance – long standing symbols of the brand ethos.

Robert Rodriguez will be marketed and sold in department stores and specialty retailers nationwide. The line is designed with an accessible, elevated aesthetic, created for today's modern woman. The line will include a full range of pants, jackets, dresses, skirts and tops. Retail price points will range from $59-$129 for core pieces and up to $189 for jackets. Jeanswear and active wear is slated for fall 2015 delivery.

Jack Gross, CEO of ONE Jeanswear Group stated: "We believe the Robert Rodriguez name is a highly recognizable designer brand to the consumer. We are pleased to be able to bring this proven and powerful brand to the better sportswear market. With this relevant collection in today's marketplace, we envision the brand to be the next evolution in moving the consumer and better department forward. We are committed to the future expansion of the Robert Rodriguez brand into additional categories."

ONE Jeanswear Group's portfolio of industry-leading brands includes Gloria Vanderbilt, l.e.i., Bandolino, Jessica Simpson (under license), Code Bleu, Vintage America Blues, Erika, Nine West jeans, KIIND OF, Energie and Robert Rodriguez, in addition to numerous private label brands for key retail partners. ONE Jeanswear Group products are available in multiple channels of distribution, including better department stores, mid-tier retailers, mass retailers, and online.

About ONE Jeanswear Group Inc.
ONE Jeanswear Group is a leading, global apparel company that markets a broad array of categories through its diverse portfolio of brands. It provides over 80 million garments per year to leading U.S. retailers. ONE Jeanswear is a division of Nine West Holdings, Inc.

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SOURCE ONE Jeanswear Group