Once Mainstays Technologies, Some Tools Were No-Shows in RSW/US - Mirren Survey

Mirren and RSW/US Join Forces on 4th Annual Agency New Business Tools Report

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May 25, 2016, 10:00 ET

CINCINNATI, May 25, 2016 /PRNewswire/ -- New marketing technology platforms appear at a pace of six a day. Little wonder the go-to new business tools of yesteryear seem to be forgotten. Agency new business executives can now sort out developments more easily thanks to the annual release of the Mirren-RSW/US New Business Technology Tools report.

To download the report for free, click here: Mirren-RSW/US Report

With marketing technology platforms exploding in number, agencies can find the sea of options dizzying. For perspective, in 2011 there were 150 Marketing Technology companies. In 2016, the tally is 3,874.

Agency respondents to the Mirren-RSW/US New Business Tools Survey state they experiment with multiple marketing technology platforms to determine which technology tools best support their needs. In the report, agencies identify which technology tools they are using most often and which are the most effective at helping them manage their agency new business programs.

The 2016 report provides feedback from over 200 marketing agency executives about the tools their firms use in multiple categories. Just a few include:

Social Media
CRM Software
Research Services
List Building Services
SEO Tools
Email Marketing Services

According to Mark Sneider, Owner/President of RSW/US, "As the nation's leading outsourced agency new business development firm, we believe we have a responsibility to our clients and agencies as a whole, to make them smarter and more effective at winning the hearts and minds of marketing prospects. This report is one way we accomplish that."

About RSW/US
RSW/US is a full service, outsourced agency lead generation firm that helps marketing agencies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at [email protected].

About Mirren
Mirren is exclusively focused on new business strategy for marketing services agencies across all disciplines. They work closely with agency principals and new business leaders. Mirren offers three services: New Business Network & Resource Center, On-Site New Business Training, and the annual Mirren New Business Conference. More information about Mirren can be accessed at www.mirren.com or by contacting Brent Hodgins at [email protected].

Contact: Jane Browe
Phone: 513-559-3106
Email: [email protected]

SOURCE RSW/US