Omura Introduces New System For Vaporizing Whole Flower With Proprietary Heat-not-burn Technology

LOS ANGELES, May 20, 2019 /PRNewswire/ -- Omura, a new technology and design brand focused on the cannabis and wellness space, announced today the California launch of their new delivery system and platform for vaporizing whole flower in collaboration with CRU Cannabis, the premier California whole flower cartridge fill partner. Omura's debut Series 1 Vaporizer and CRU flower cartridges will be available in select California dispensaries. In addition, Omura is currently available for purchase in Arizona and soon Maryland as well.

Omura was founded with the goal of perfecting the way we consume whole flower cannabis. Using next-generation heat-not-burn technology, Omura is elevating the cannabis experience by combining the discretion and convenience of vape pens with whole flower benefits. The flower cartridges allow for unprocessed whole flower consumption with no burning, no ash. No grinding, cleaning or mess and minimal environmental impact. Engineered for both the canna-curious as well as the ritualistic user, Series 1 Vaporizer comes in four colors: black, white, gold, and rose gold.

"We're thrilled to introduce the Omura system and offer consumers a more premium and sophisticated platform for enjoying cannabis in its purest form, without the compromises of smoking or oil vaping. Traditionalists and new adopters alike can enjoy the full effect of pure and precise whole flower consumption without any hassle or fear of additives or unknown substances," says BJ Carretta, Omura Head of Marketing.

"Vaporizing whole flower with the Omura system gives consumers a cleaner, more efficacious and cost-effective solution than smoking cannabis. Clinical studies have found that 70% of cannabinoids and terpenes are wasted when you smoke cannabis vs. approximately only 35% when vaporizing," says Jade Green, Director of the American Medical Marijuana Physicians Association (AMMPA). "You'll absorb twice the amount of rich cannabis compounds using the Omura vaporizer with less flower and less cost on average. Additionally, because the vaporizer heats the entire flower without burning, Omura has eliminated the irritating smoke and carcinogens that come with smoking cannabis."

Omura has created a system that eliminates the risk of over-consumption, ensuring a safe and controlled cannabis experience every time. The biodegradable and compostable flower cartridges pair exclusively with the Series 1 Vaporizer and come pre-filled with 0.125 grams of flower per cartridge, delivering approximately 10-12 doses to be enjoyed over a 3-minute session. Beginning next week, Series 1 Vaporizers and CRU flower cartridges will be rolling out across California in select dispensaries with additional strains from leading brands Cookies and Lemonnade slated to launch this summer. Harvest Fine Cannabis flower cartridges are also now available in Arizona Harvest House of Cannabis dispensaries.

Leveraging their proprietary heat-not-burn technology, Omura plans to introduce new and innovative cannabis solutions later this year. The Omura Series 1 Vaporizer currently retails for MSRP $99.99. For more information on the Omura system and where to shop, visit www.omura.com. 

@omura
www.omura.com

About Omura
Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience. The Omura system delivers a sustainable, sophisticated, and smoke-free experience for the purest method of cannabis consumption. Next-generation 'heat-not-burn' technology elevates the whole flower dosing experience, giving users a clean, safe, and convenient whole flower experience. With precision engineering, Omura is pioneering the evolution of cannabis through their proprietary vaporizer system that is now available in California and Arizona. For more information on the Omura system, visit www.omura.com.  

SOURCE Omura

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