Omnitracs Renames Predictive Analytics Business, Promotes Dean Croke to Vice President
Seasoned Expert to Lead Omnitracs Analytics for Continued Innovation and Growth
DALLAS, Nov. 12, 2014 /PRNewswire/ -- Omnitracs, LLC announced today the renaming of its FleetRisk Advisors business unit to Omnitracs Analytics, as well as the promotion of Dean Croke to vice president over that business unit. Both developments reflect a renewed emphasis and expanded focus for Omnitracs on the value of predictive analytics and big data to improve operational efficiency, safety, driver recruitment, and productivity.
The new business name, Omnitracs Analytics, more accurately describes the business unit's core mission of developing a broad set of analytics offerings, clearly positioning the business as an essential component of Omnitracs' enterprise-wide suite of solutions for transportation and logistics.
With more than 30 years of experience in risk management and operations positions within the insurance and trucking industries, Croke will drive the strategic vision and lead day-to-day operations for Omnitracs Analytics, spearheading the development of the company's new maintenance model, and supporting the existing driver retention, safety, and worker's compensation platforms.
"Predictive analytics technology is challenging traditional personnel management practices by shining a light on the psychology behind today's drivers," said Dean Croke, vice president of Omnitracs Analytics. "As fleets look beyond traditional methods to better manage their drivers and overall company operations, Omnitracs Analytics continues to provide innovative technology solutions to arm them with the information and tools needed to manage safety and increase operational efficiencies."
Prior to joining Omnitracs Analytics in 2005, Croke held roles at Circadian Technologies Inc., a research and consulting firm specializing in driver fatigue, scheduling and shiftwork management, and Lancer Insurance Company, a New York-based commercial insurance product leader in bus, motor coach, limo and truck insurance, among others. Born into a family trucking business, Croke has more than 2 million driving miles under his belt and continues to be an avid truck driver, occasionally driving 18-wheelers in his down time.
"We believe that the importance of analytics and big data will continue to increase for our customers. Omnitracs is well-positioned to continue its thought leadership in this space and develop cutting-edge analytics offerings," said David Post, chief operating officer of Omnitracs. "Croke's extensive industry expertise and proven track record of successfully driving large scale sales initiatives and technology innovation are well-suited to lead the business unit's growth."
About Omnitracs Analytics
Omnitracs Analytics (formerly FleetRisk Advisors) is a business unit of Omnitracs, LLC, and offers a comprehensive, cloud-based predictive analytics and remediation solution for transportation companies. This predictive analytics platform examines and aggregates thousands of data points across an organization to identify the root causes of likely events before they occur, helping companies anticipate future events such as driver accidents, employee turnover and workers' compensation claims and help prevent them from taking place. Omnitracs Analytics' product suite includes predictive modeling solutions for driver fatigue, fleet safety, worker's compensation, recruiting and retention. For more information, please visit www.omnitracsanalytics.com.
About Omnitracs
Omnitracs, LLC and its subsidiaries are the leading providers of fleet management, routing and predictive analytics solutions for private and for-hire fleets. Omnitracs' more than 800 employees deliver software-as-a-service-based solutions to help more than 30,000 private and for-hire fleet customers manage nearly 1,000,000 mobile assets in more than 60 countries. The company pioneered the use of commercial vehicle telematics over 25 years ago and today its intuitive technologies, including solutions for safety and compliance, fuel efficiency, driver retention, fleet productivity, GPS fleet tracking, route planning, scheduling, and fleet maintenance, enable customers to solve common fleet problems and achieve their business objectives. Omnitracs subsidiaries include Roadnet Technologies, XRS, Sylectus, and Omnitracs Analytics (formerly FleetRisk Advisors). Omnitracs is part of the Vista Equity Partners portfolio of companies. For more information, please visit www.omnitracs.com.
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SOURCE Omnitracs, LLC
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