Omnicom Media Group LATAM Expands Digital Footprint With Acquisition Of Media Interactive SA
Deal gives OMG immediate advantage in LATAM's fastest growing markets
MIAMI, April 17, 2014 /PRNewswire/ -- Omnicom Media Group has expanded its footprint in the LATAM region with the acquisition of Media Interactive SA. Omnicom Media Group is the media services division of Omnicom Group (NYSE: OMC) and the parent company of global media agencies OMD and PHD .
Founded in 2001 by Alan Gringas, Media Interactive is the leading provider of integrated digital solutions across three of LATAM's fastest growing markets -- Chile, Columbia and Peru. In 2009 Media Interactive was the first agency in Chile to develop social networks management, and the comprehensive suite of social services that supported that effort is a core component of a digital services portfolio that today includes online media planning and buying, website design and development, content creation, SEO and SEM, mobile marketing and app development and design.
The acquisition is the culmination of a long term collaborative relationship between the two organizations.
As the fastest growing marketing segment – and with a rapidly increasing share of total spend – digital is an increasingly critical component of our go-to-market strategy in the region," says Julian Porras, CEO, Omnicom Media Group LATAM. "Combining Omnicom Media Group's planning, buying and analytics prowess with Media Interactive's proven expertise and established client roster enables quantum expansion of the OMG digital footprint across three core markets, as well as immediate and invaluable enhancement to our broader LATAM growth agenda."
Headquartered in Santiago, Chile, Media Interactive has approximately 100 full time staff across its three regional offices. Under the terms of the acquisition, the agency will retain the Media Interactive brand; additionally, Gringas will continue in his role as CEO while also joining the Omnicom Media Group digital leadership team in Latin America.
Commenting on the decision to integrate the agency he founded with the Omnicom Media Group brand, Gringas said, "In little more than a decade, Media Interactive has become a leading regional digital agency by producing innovative work that delivers measurable business results. Aligning with OMG, that mission remains the same – but we now have the resources and network to achieve it on a much broader scale. We're looking forward to partnering with OMG as first movers in digital marketing across the entire LATAM region."
About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD and PHD; the Annalect marketing technology unit; and a number of specialty media communications companies.
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SOURCE Omnicom Media Group
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