Omni Hotels & Resorts to Reflag Oceanfront Resort on Hilton Head Island

Luxury Beach Resort in South Carolina to Become an Omni

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Dec 14, 2011, 08:00 ET

IRVING, Texas, Dec. 14, 2011 /PRNewswire/ -- Omni Hotels & Resorts announced today that the luxury hotel brand will rebrand the Hilton Head Oceanfront Resort as part of a long term management agreement. Under the new agreement, the property will officially become the Omni Hilton Head Oceanfront Resort on February 1, 2012.

The resort has been successfully managed within Omni's overall portfolio under its sibling company, Allegiance Hospitality, since 2003. During that time, the resort achieved the AAA four-diamond designation. In 2012, the property will now launch a significant, multi-phased renovations plan as part of the transition to further distinguish it from the competition.

In keeping with Omni's strategic growth plans in the premier destination resort segment, this latest addition complements the brand's acclaimed resorts along the East Coast, including the Omni Mount Washington Resort in Bretton Woods, NH, the Omni Bedford Springs Resort in Bedford, PA and Omni Orlando Resort at ChampionsGate, FL. It also joins ranks with the Omni Amelia Island Plantation, which was acquired by Omni Hotels & Resorts in September 2010 and broke ground last month on an $85 million re-development and expansion.

Located on Hilton Head Island on the banks of South Carolina, the beachfront resort showcases beautiful views from its 295 guest rooms, the largest on the island, as well as one-bedroom suites. The property has over 24,000 square feet of meeting and event space, including beachfront venues, numerous restaurants, the Ocean Tides Spa and pools with private cabanas. As part of the prestigious Palmetto Dunes community, the resort offers a 10-mile lagoon system for kayaking or canoeing, bike trails, 25 tennis courts and 36 holes of championship golf.

"We are pleased to put the Omni flag on this resort given its beautiful views, gracious accommodations, broad range of amenities and commitment to the Omni service standards," said Mike Deitemeyer, president of Omni Hotels & Resorts. "We believe that the property is a natural extension of our luxury resort collection and exemplifies our commitment to deliver memorable experiences to our guests."

Guests may visit omnihotels.com or call 1-800-The-Omni. Travelers can also follow Omni Hotels & Resorts at Facebook.com/OmniHotels, Twitter.com/OmniHotels or Twitter.com/OmniHotelsPR.

About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on "A Total Departure" to 50 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company's "Power of One" associate empowerment program. Earlier this year, Omni's loyalty program was further expanded with the launch of the GHA Discovery® loyalty program expanding numerous benefits on a worldwide basis as a member of the Global Hotel Alliance. The brand is frequently recognized by top consumer research organizations such as Harris Interactive's most recent EquiTrends® report which ranked Omni as the Top Luxury Hotel Brand in 2011.

To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni.

SOURCE Omni Hotels & Resorts