OMG! Every Day Is A Holiday With New L.O.L. Surprise!™ Toy

Unwrap Seven Layers of Surprise with New Collectible, L.O.L. SURPRISE!™

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Dec 07, 2016, 10:30 ET

LOS ANGELES, Dec. 7, 2016 /PRNewswire/ -- L.O.L. Surprise!™ unwraps the internet phenomenon of unboxing IRL with seven layers of surprise to discover! Just like unwrapping any gift, there's a buzz of anticipation and that feeling of oh-my-goodness, what's inside?! With L.O.L. Surprise!™, every day is a holiday, birthday or celebration, where you can unwrap the . . . OMG! layer by layer.

L.O.L. Surprise!(TM) dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!(TM) has collectability all rolled up in a ball playset and purse

Watch as Diva unboxes an L.O.L. Surprise!â„¢ What surprises will she find? Which new friend will she discover?? Watch to find out! #CollectLOL #LOLSurprise

L.O.L. Surprise!(TM) unwraps the internet phenomenon of unboxing IRL with seven layers of surprise to discover!

Unwrap L.O.L. Surprise!™ balls to find mystery collectibles with every layer:

1^st Layer: Secret message [shhh . . .]
2^nd Layer: Emoji stickers [so many feels!]
3^rd Layer: Baby bottle [heyyyy, it's also a charm]
4^th Layer: Pair of kicks [roller skates, cowgirl boots, ballet flats and more]
5^th Layer: Outrageous outfits [jumpsuits, tutus, leather jackets, mermaid tails and more]
6^th Layer: Fashionable accessories [sunglasses, cat ears, tiaras, oh my!]
7^th Layer: … finally! L.O.L. Surprise!™ 3-inch doll—the ultimate surprise!

These dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!™ has collectability all rolled up in a ball playset and purse. But the surprise doesn't end there. Feed your doll water with the baby bottle and reveal ANOTHER hidden surprise!

"L.O.L. Surprise will be the hottest stocking stuffer this season," said Isaac Larian, CEO of MGA Entertainment. "Children today are obsessed with unboxing, the element of surprise and collectibles. To them, L.O.L. Surprise isn't just another toy. It's an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection."

Collectibles are the kid currency of today where sharing and trading with friends on the playground is like being part of a special club. Not to mention, the accessible price points allow parents to easily get on board with the trend that isn't going anywhere anytime soon. With an MSRP of $7.99, L.O.L. Surprise!™ is perfect for both ordinary and extraordinary occasions. L.O.L. Surprise!™ is THE only collectible that provides the ultimate unboxing experience, bringing the element of surprise with every layer!

Available this December at Target and other retailers nationwide. Learn more about L.O.L. Surprise!™ at www.LOLsurprise.com and http://bit.ly/lolsurpriseyoutube and on Instagram at @LOLsurprise #LOLsurprise #CollectLOL.

L.O.L. SURPRISE!™ is from MGA Entertainment, makers of Num Noms™, Little Tikes®, Lalaloopsy™ and Project Mc²™.

Contact:
Laura Ackermann
Advantage PR
[email protected]

Photo - http://photos.prnewswire.com/prnh/20161206/446425

Video - https://www.youtube.com/watch?v=rVxftB0k6jA

Photo - http://photos.prnewswire.com/prnh/20161206/446424

SOURCE MGA Entertainment, Inc.