O.M.G.: Bath & Body Works Brings Back Beloved Nostalgic Fragrances

#FlashbackFragrances Campaign Brings Back Fan-Favorites From The '90s And Early '00s For A Limited Time

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May 19, 2016, 08:35 ET

COLUMBUS, Ohio, May 19, 2016 /PRNewswire/ -- Prepare for a '90s nostalgia dream come true! For the second straight year, Bath & Body Works is relaunching some of its most memorable and sought-after fragrances as part of its #FlashbackFragrances campaign. The iconic scent that started it all—Sun-Ripened Raspberry—is available starting tomorrow (Friday, May 20) and with seven other discontinued fragrances being available at Bath & Body Works locations nationwide, for a limited time, during its Semi-Annual Sale beginning Monday, June 6.

With the extraordinary success of last year's Flashback Fragrances and the back-to-the-'90s trend prevalent in fashion, beauty and pop culture, the #FlashbackFragrances campaign engages customers while also celebrating Bath & Body Works' heritage. Given the overwhelming love and excitement for last year's returning fragrances, Bath & Body Works, yet again, went deep into the fragrance archives to give customers some of their most-loved and most-requested discontinued fragrances.

Returning #FlashbackFragrances include:
Sun-Ripened Raspberry (launched in 1996): The perfect blend of sweet berries & sheer sunlight
Country Apple (launched in 1997): A crisp combination of McIntosh apple & sweet clementine
Cucumber Melon (launched in 1998): A combination of crisp cucumber & fresh honeydew
Freesia (launched in 1998): The perfect blend of freesia petals & creamy hyacinth
Brown Sugar & Fig (launched in 2005): An enticing blend of creamy coconut milk, fig & caramelized brown sugar
Mango Mandarin (launched in 2002): A mouthwatering blend of juicy mango & mandarin orange
Cotton Blossom (launched in 2000): The perfect blend of cotton flower, crisp air & soft white musk
Peony (launched in 2004): A delicate combination of peony petals, garden rose & sandalwood

The collection includes:
Fine Fragrance Mist ($14)
Ultra Shea Body Cream ($13)
Shea & Vitamin E Body Lotion ($12.50)
Shea & Vitamin E Shower Gel ($12.50)

All eight #FlashbackFragrances are available from June 6 through July 3 at Bath & Body Works stores nationwide and on bathandbodyworks.com. Join in the nostalgic fun on Bath & Body Works' Instagram, Facebook, Pinterest and Twitter channels with the hashtag, #FlashbackFragrances.

ABOUT BATH & BODY WORKS
Bath & Body Works is one of the world's leading specialty retailers of fragrant products for the body, hands & home. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products & the newest, freshest fragrances. Today, these fragrant products can be purchased at more than 1,600 Bath & Body Works retail locations worldwide as well as on bathandbodyworks.com. Join in the social conversation on Instagram, Facebook, Pinterest, Twitter, & YouTube.

Contact:
Meredith Kish, Spong PR
212-494-8687 (O); 973-202-4034 (C)
[email protected]

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SOURCE Bath & Body Works