OMEGA and Yann Arthus-Bertrand to Collaborate on Film

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May 26, 2011, 05:01 ET

NEW YORK, May 26, 2011 /PRNewswire/ -- At an event on the Italian island of Capri on the 19th of May, OMEGA announced its collaboration with Yann Arthus-Bertrand to create a film about the Earth's oceans, serving to remind viewers of these natural beauties that cover two-thirds of the planet's surface and to raise awareness of what can be done to protect them.

(Photo: http://photos.prnewswire.com/prnh/20110526/NY09347 )

"No one could do it better."

Asked why OMEGA chose to work with environmentalist/filmmaker Arthus-Bertrand on the project, OMEGA President Stephen Urquhart said, "No one could do it better. Yann Arthus-Bertrand is both an environmentalist and the world's leading specialist in aerial photography. He has a unique combination of skills that will allow him to communicate the majesty and the beauty of the oceans cinematically."

Arthus-Bertrand said of his partnership with OMEGA, "We will work together to create a film which meaningfully reflects the beauty of the oceans and reminds everyone to save these amazing sources of life."

Raising awareness of the need to preserve the oceans

At the same event, OMEGA announced that it has entered into a partnership with GoodPlanet, an organization founded by Arthus-Bertrand. GoodPlanet has established a global reputation for its unflinching dedication to the promotion of sustainable development.

OMEGA and GoodPlanet are establishing an initiative that will help to raise awareness of the need to protect the oceans by showing their beauty and explaining the challenges humankind and the oceans are facing together. They plan to collaborate on the production of books and materials that will focus not only on the majestic splendour of the oceans but will also educate people about what might be done to preserve them.

OMEGA – a legacy of oceanic exploration and advocacy

OMEGA has long been associated with the planet's oceans. In 1932, it released the Marine – the world's first divers' watch. In the nearly eighty years since, OMEGA has been associated with some of the best-known underwater explorers and oceanographers including Jacques-Yves Cousteau, Charles William Beebe, "Dolphin Man" Jacques Mayol and the late Sir Peter Blake.

SOURCE OMEGA