OMD Wins Wells Fargo Media Consolidation Review

Digital Creative Moves to Organic

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Apr 21, 2015, 10:57 ET

NEW YORK, April 21, 2015 /PRNewswire/ -- A digitally-driven media consolidation pitch between Wells Fargo's incumbent media shops has ended in a big win for Omnicom (NYSE: OMC) agencies.

In addition to retaining the traditional planning and buying business, OMD significantly expanded its relationship with the San Francisco-based financial institution. Presenting a data-driven strategy, OMD was also awarded the digital business, as well as the entire multicultural media portfolio (in partnership with Buzz Marketing Group).

Partnering with OMD for the review, Omnicom's Organic was awarded the digital creative business. Traditional creative, which was not part of the review, remains with Omnicom's BBDO.

"Working with OMD, we have witnessed the team's commitment to understanding the Wells Fargo brand and the importance of our culture," said Michael Lacorazza, head of Integrated Marketing for Wells Fargo. "During our recent review, OMD stood out based on its digital capability, strong management team, and ability to bring big ideas to the table. We are looking forward to deepening our working relationship and realizing greater impact for our marketing investments."

Adds OMD US CEO Monica Karo, "We're looking forward to expanding this long and very successful partnership across new channels, working together to explore new opportunities to connect with Wells Fargo customers."

About OMD Worldwide
OMD Worldwide, an Omnicom Media Group agency, is the leading global media communications agency, with more than 10,000 employees across 100 countries serving the world's high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. Recognized for its global footprint, strategic integration and creative innovation, OMD has been named Most Creative Media Agency by The Gunn Report for an unprecedented nine consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011, 2013 and 2014; IPA 2014 Effectiveness network of the Year; and is currently ranked the world's most Effective Media Agency Network in the Global Effie Effectiveness Index.

About Organic
With a 21-year heritage in building digital solutions for Fortune 500 clients, Organic matches customer insights with technology-enabled innovation to help brands create meaningful experiences. Clients include Kimberly Clark, PepsiCo, AT&T, P&G, Kohler, and Hilton.

About Wells Fargo & Company
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.7 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 8,700 locations, 12,500 ATMs, and the internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 266,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 29 on Fortune's 2014 rankings of America's largest corporations. Wells Fargo's vision is to satisfy all our customers' financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.