Omaha Steaks to Sponsor Tailgate 48 Show on Big Ten Network

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Oct 03, 2011, 07:00 ET

OMAHA, Neb., Oct. 3, 2011 /PRNewswire/ -- Omaha Steaks-The Official Sponsor of Tailgating,™ today announced its sponsorship of Tailgate 48, a new show premiering on the Big Ten Network (BTN) on Thursday, October 6 at 7 p.m. ET. Each week, Tailgate 48 will visit a different Big Ten school to profile their athletic program and highlight the fans, football traditions and the very best tailgates.

In each episode throughout the nine-week series, one tailgate party will be named the Omaha Steaks Official Tailgate Winner of the Week and the tailgate hosts will receive prizes including a $500 Omaha Steaks gift card, an official trophy and an assortment of tailgate items ranging from banners to grilling aprons, snacks and more. In addition to the weekly winner named on Tailgate 48, tailgaters nationwide will be invited to compete for the honor each week through a Facebook contest on www.facebook.com/omahasteaks. The winners of the online component of the Tailgate 48 competition also will receive a $500 Omaha Steaks gift card and assorted tailgating items.

"Sponsoring the BTN's Tailgate 48 show was a natural fit with our company's position as 'the official sponsor of tailgating,'" said Senior Vice President Todd Simon. Ndamukong Suh, the defensive tackle from Detroit and NFL Rookie of the Year, continues in his role as the company's tailgating spokesman, and is currently featured in the Omaha Steaks commercials airing on the BTN. Suh also offers his "how to" tailgate advice on videos posted on www.officialsponsoroftailgating.com.

About Omaha Steaks

Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain- fed beef and gourmet frozen foods. Today, Omaha Steaks is recognized as the nation's largest direct response marketer of premium beef, available to customers by calling 1-800-960-8400, online at www.OmahaSteaks.com or at retail stores nationwide.

SOURCE Omaha Steaks