Omaha Steaks Launches New Ultimate Burger Experience Facebook App

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Jan 09, 2012, 11:00 ET

OMAHA, Neb., Jan. 9, 2012 /PRNewswire/ -- Omaha Steaks today announced the launch of the Omaha Steaks Ultimate Burger Experience – a Facebook application that invites users to craft a virtual burger and donate the experience to benefit one of four charities, selected in an earlier poll of Omaha Steaks Facebook fans. The charities involved include: charity: water, Disabled American Veterans, National Multiple Sclerosis Society and St. Jude Children's Research Hospital.

(Logo: http://photos.prnewswire.com/prnh/20111102/LA98677LOGO)

The Omaha Steaks Ultimate Burger Experience will be available on the Omaha Steaks Facebook page at: Facebook.com/OmahaSteaks through February 29th, 2012. Users can select from a list of more than 50 ingredients to build an ultimate burger and can preference which charity it should be donated to upon completion. Participants can also increase the number of votes for their chosen charity by encouraging friends and family to vote for their ultimate burger creation.

Omaha Steaks will donate a minimum of $5,000 to each of the four charitable organizations and the organization receiving the most virtual burger votes will receive a $25,000 donation. Additionally, the company announced that if the number of Omaha Steaks Facebook fans reaches 225,000 before the end of the promotion, a $25,000 donation will be given to all four participating charities.

Features of the Omaha Steaks Ultimate Burger Experience app include:

A listing of more than 50 ingredients for users to build their own custom Ultimate Burger Experience, including customizable side dishes, desserts and beverages.
A leader board showing the burgers that have received the most votes and which charities have had the most burgers created for their organization.
Option to request a digital copy of the top ten ranked burgers including ingredients and cooking instructions upon the conclusion of the promotion.

"Omaha Steaks has a long tradition of support for charitable organizations that help to enrich and improve the lives of others," said Senior Vice President and fifth-generation family owner Todd Simon. "The Ultimate Burger Experience Facebook application is simply a new way for us to connect with our family of customers, while offering them the opportunity to become actively involved in directing portions of our charitable giving."

About Omaha Steaks

Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed beef and gourmet foods. Today, Omaha Steaks is recognized as the nation's largest direct response food company, available to customers by calling 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide.

SOURCE Omaha Steaks