Olivia The Pig Announces Exclusive Collection For Gymboree
Inspired by 15 years of fabulous adventures, the limited edition clothing & accessory collection is in stores and online now.
SAN FRANCISCO, Oct. 5, 2015 /PRNewswire/ -- Over the last 15 years, Olivia's adventures around the world have been adored by millions—brought to life through author Ian Falconer's best-selling and award-winning book series. Celebrating her anniversary as one of the most precocious and beloved fictional characters, she takes on her newest and most exciting adventure to date: fashion designer. Today, Olivia debuts her exclusive clothing & accessory collection for Gymboree, available in stores and online at gymboree.com/olivia.
"As a children's clothing brand, working with an iconic character like Olivia couldn't have been more fun," Betsy Schumacher, General Manager of Gymboree said. "Olivia was inspired by our quality fabrics and attention to coordinated, mix & match looks. We love her passion for bright, bold patterns and lots of accessories—because we all know that with the right bow, anything is possible!"
Ann Buckingham, DreamWorks Animation's Global Head of Product Development adds, "Olivia has been a literary and fashion icon for 15 years so we are thrilled to see her unique and stylish approach to life realized in this collection. She loves to dream big and stand out from the crowd and, thanks to Gymboree, her adoring fans can too!"
As any fashion designer would, Olivia will be debuting her collection to some of her most fashionable friends in NYC today. Fans can follow her adventures as she takes over Gymboree's Instagram and Twitter accounts, @Gymboree #OliviaGoestoNYC. Her busy schedule includes stopping by a famous salon for fashion week beauty tips, grabbing coffee with a well-known photographer to see how each of the outfits photograph best, and squeezing in just enough time for a dress-up party with girlfriends!
The adventure continues in the Olivia Dress Up Fashion Show magnet book, also available exclusively at Gymboree and on gymboree.com. Follow along and help her get ready for her big runway reveal!
The new collection is available at all Gymboree stores and on gymboree.com in sizes 6-12 months up to 12 years (size 12 available online only). Per Olivia's vision, the coordinated looks and matching accessories were designed for a range of occasions, from dressy to everyday play, featuring fan favorites like her iconic red dress and bold stripe leggings, along with many original graphics and sweater pieces. Customers can visit gymboree.com/olivia to shop the collection, play dress-up with some of her favorite pieces, and follow all of Olivia's fashionable adventures with Gymboree.
ABOUT GYMBOREE
Gymboree has a nearly 30-year rich heritage in dressing children, newborn to 12 years old. Gymboree offers colorful, head-to-toe clothing and accessory collections—quality clothes that let kids be kids.
Gymboree is part of The Gymboree Corporation family which began in 1976 with Gymboree Play & Music, offering parent-child play programs. Today, along with franchised and company-operated Gymboree Play & Music locations, The Gymboree Corporation operates three specialty retail brands—Gymboree, Crazy 8 and Janie and Jack—offering unique, high-quality products delivered with personalized customer service in more than 1300 stores worldwide and on www.gymboree.com, www.crazy8.com and www.janieandjack.com.
SOURCE Gymboree
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