Oh Baby! iVillage Welcomes New Pregnancy & Parenting Site to Accompany Series of Successful Relaunches for the Essential Women's Digital Brand

iVillage-PBS Summer Reading Challenge to Kick Off Monday, May 31

NEW YORK, May 20 /PRNewswire-USNewswire/ -- Targeting a wide spectrum of moms, from expectant mothers to experienced parents alike, iVillage, the essential digital brand for women, announced today the relaunch of its Pregnancy & Parenting site at http://www.ivillage.com/pregnancy-parenting.  Pregnancy & Parenting is a made-for-moms web destination featuring some of the Web's best interactive tools for moms, expert infant, tween and teen advice and first-hand tales from the parenting trenches.  Enfamil ®, the world's leading brand in pediatric nutrition, is the official launch sponsor of the new site.

iVillage's Pregnancy & Parenting site will be led by Liz Zack, Editor, iVillage Pregnancy & Parenting.  Additional experts include psychiatrist and "TODAY" show contributor, Dr. Gail Saltz, M.D.  Zack has deep experience supporting women through marriage and kids from her tenure at top Lifestyle and Parenting brands, including The Knot and Parents.  

"As Editor of Pregnancy & Parenting and a mom of two kids under four, I have a firsthand understanding of what moms need," said Zack.  "Being a parent is exhilarating, exhausting, hilarious and magical all in the same minute – you need a great support system of world-class experts and real mommies to answer your questions and make it more fun.  Our new site provides all of this and more in the ultimate parenting experience."

The site hosts one of the largest and most engaged mom communities on the web, featuring hundreds of message boards on a wide array of parenting topics including infants and pre-schoolers to puberty and proms.

Tapping into the power of this community, iVillage will partner with PBS for a Kids' Summer Reading Challenge to launch on Monday, May 31.  The challenge will encourage kids to read during the summer months and will galvanize millions of moms on the parenting message boards around daily reading assignments.

Enfamil, a world leader in pediatric nutrition, will support the launch of the site by sponsoring a series of contests and promotions.  "Enfamil is committed to helping promote healthy lifestyles for both moms and their children.  iVillage is one of the most complete sources of parenting information on the web, and its combination of experts and real women is a good formula for building strong families," added Nicky Tesh, Vice President of Marketing for Mead Johnson Nutrition, maker of Enfamil ® infant formulas.

In honor of today's launch, iVillage will kick off "30 Days of Free Stuff," during which visitors will have the opportunity to win some of today's hottest parenting gear (strollers, carseats, vacations!) – recommended by both the iVillage parenting experts as well as iVillage moms themselves.

New Features and Tools:

iVillage Pregnancy & Parenting offers an array of new digital tools designed to give moms what they need for pregnancy and beyond:

• Tummyvision: Offering the latest in "womb with a view," technology, the site's innovative Tummyvision feature is the keystone of what will be the Web's best pregnancy calendar.  Tummyvision allows expecting moms to visually track a representation of baby's development from conception to birth.
• The "We Love, You Need" Guides for Parents: iVillage Pregnancy & Parenting site is home to new, comprehensive gear guides that marry expert reviews with the real-life opinions of real moms (who try out every product tested), creating the ultimate product resource for parents.
• Love & Sex: Unique to iVillage's Pregnancy & Parenting site, the dedicated Love & Sex section offers expert advice on love and sex before and after baby.  Just cause you're a mom doesn't mean you stop caring about your sex life!

Today, Pregnancy & Parenting unveils new data surrounding married sex.  (See separate release)

Pregnancy & Parenting is the latest in a series of successful relaunches, including iVillage's Entertainment, Food, Astrology and Health sites along with today's announcement of its new Beauty & Style site (see separate release).  Later this summer, iVillage will continue its momentum with the relaunch of iVillage Home.

About Mead Johnson Nutrition

Mead Johnson (NYSE: MJN), a global leader in pediatric nutrition, develops, manufactures, markets and distributes more than 70 products in over 60 markets worldwide. The company's mission is to create nutritional brands and products trusted to give infants and children the best start in life. The Mead Johnson name has been associated with science-based pediatric nutrition products for over 100 years.  The company's "Enfa" family of brands, including Enfamil® infant formula, is the world's leading brand franchise in pediatric nutrition. For more information, go to www.meadjohnson.com.

About iVillage

With approximately 34 million unique visitors per month (comScore April 2010), iVillage is the largest content-driven community for women on the web, where they can find the most meaningful content, real-life conversations and the tools they need for their busy lives. The site focuses on categories that best serve women's needs, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group. Join iVillage's Facebook group at www.facebook.com/ivillage and follow us on Twitter at www.twitter.com/ivillage.

SOURCE iVillage

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