Ogilvy Public Relations Expands Latino And Spanish-Language Expertise With New Hire

SACRAMENTO, Calif., May 6, 2015 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced Vicky Waters joined as vice president and leader of the firm's West Coast Latino offering. Based in the firm's Sacramento Public Affairs group, Waters will work with current clients and expand the Latino and Spanish-language offering throughout the West Coast.

Waters joins with nearly 20 years of experience in communications, media and public affairs. Most recently, Governor Brown appointed her as the deputy director of public affairs for the California Department of Parks and Recreation. She also served as director of media relations at the California Charter Schools Association, the political correspondent for La Opinión and a reporter for the international news agency Agencia EFE. She has also worked as a reporter for Univisión stations in Sacramento, Calif. and Corpus Christi, Texas.

"We understand the importance and nuances of communicating with the growing and evolving Latino communities in California," said Nathan Friedman, Regional Managing Director of Ogilvy PR West. "With Vicky's experience, insight and enthusiasm, we have strengthened our ability to engage the diverse communities across the state."

"Vicky's diverse background and experience with the Latino community – as well as her work across state government, non-profit and private sectors – expands the depth of leadership in our growing Public Affairs practice," said Valerie Vento, executive vice president and office head of Ogilvy PR's Sacramento office.

"I am very excited to be part of the Ogilvy familia, and work for great brands and with such a talented team of professionals," said Waters. "Latinos are more than just statistics of a growing demographic. We represent the change in this country, from healthcare to education, from the economy to technology, the environment, and more. Our Latino offering, coupled with Ogilvy's broader offering, will continue to focus on services that truly reflect the Latino culture, language, leaders and families in the programs and issues that impact us all."

Ogilvy PR West is composed of four full-service operations in Los Angeles, Sacramento, San Francisco and Denver.

About Ogilvy Public Relations

Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2014, for the third consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

SOURCE Ogilvy Public Relations

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