Ogilvy Public Relations Acquires a Majority Stake in ConceptPR in Brazil

SAO PAULO, Sept. 10, 2015 /PRNewswire/ -- Ogilvy Public Relations, a wholly owned subsidiary of WPP, announced today that it has acquired a majority stake in ConceptPR, a Brazilian public relations and digital content firm.

ConceptPR was created in 2012 by ex-journalists Eduardo Vieira and Ricardo Cesar as a firm uniting corporate communications, digital and social media. Known as a "Guerrilla PR" specialist, ConceptPR counts top Brazilian and global brands as clients, including Mondelez, Oakley, JBS, Ultragaz and Metrô São Paulo. The combined business will operate as Ogilvy Public Relations.

"ConceptPR's creativity and digital credentials will further empower Ogilvy PR to deliver creative, effective and integrated communication programs for our clients in the Brazilian market," said Renata Saraiva, Managing Director of Ogilvy PR Brazil, whose firm counts American Express, Brand USA, Coca-Cola, Embratur, LG Electronics, Twitter, Inc. and other world-class brands as clients. "We are very excited about welcoming the vibrant team of ConceptPR into the Ogilvy family. And we are confident that we'll do great things together."

"The match between Ogilvy PR and ConceptPR is perfect since it combines one of the most respected and recognized brands in modern, creative and integrated communications with a young and disruptive firm. I believe Ogilvy PR is off to a new era in the Brazilian market," said Eduardo. "We have many exciting opportunities to seize as one," added Ricardo.

"This acquisition demonstrates our commitment to building Ogilvy PR across the Latin American region," said Stuart Smith, Global CEO, Ogilvy Public Relations. "We're excited about the added talent and capabilities ConceptPR will bring to our business."  

About Ogilvy
Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2015, for the fourth consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

Operating in Brazil since 2007, Ogilvy Public Relations has offices in São Paulo, Brasília and Rio de Janeiro and a group of experts in Corporate, Consumer, Technology and social@Ogilvy practices.

About ConceptPR
ConceptPR is a leading PR and digital content agency in Brazil. Journalists Eduardo Vieira and Ricardo Cesar founded it in 2012. Concept is known as a "Guerrilla PR" agency, focused on develop innovative strategies to bring sales on B2C market. The company has also solid grounds in corporate communications and reputation management. With more than 40 employees, the firm is headquartered in Sao Paulo and it serves a blue chip portfolio of local and international brands.   

SOURCE Ogilvy Public Relations

Related Links

http://www.ogilvypr.com

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