Ogilvy and NewFest Celebrate 30 Years of Queer Storytelling

News provided by

Oct 15, 2018, 13:16 ET

NEW YORK, Oct. 15, 2018 /PRNewswire/ -- According to a 2017 report by GLAAD, it was found that of the 109 movies major studios produced, only 19 featured an LGBTQ character—the lowest representation since GLAAD started tracking in 2012. This October marks NewFest, New York's LGBT Film Festival's 30th anniversary, which celebrates the best of LGBTQ films.

In partnership with NewFest, Ogilvy has launched a creative campaign that cast people from the community to share the unexpected stories that have been told at NewFest over the last 30 years. The campaign titled, "Lose Yourself. Find Yourself" demonstrates no matter how someone identifies, they can see a part of themselves represented in LGBTQ films.

The creative campaign showcases a series of portraits treated with a fluid iridescent film. Iridescent by definition means "having or showing shifting changes in color, as when seen from different angles." Like the notion of identity, the campaign demonstrates the idea that sexuality, ethnicity, and every other signifier used for identification is in a state of flux and can be seen differently from a variety of perspectives.

From social media to out-of-home placements in Times Square, taxi cabs, bus shelters, and phone kiosks, this edgy campaign not only hopes to draw a younger, diverse, and more inclusive audience, but also let every queer-identifying individual know that there is a movie out there for them.

For more information on the film festival, which will be taking place October 24-30, 2018, please visit https://newfest.org/festival/.

About Ogilvy
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand's needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

MEDIA CONTACT:
Tara Mullins
212-880-5243
[email protected]

SOURCE Ogilvy