Ogilvy & Mather Soars into Cannes Lions 2014 with Grand Prix and Two Creative Effectiveness Wins

CANNES, France, June 16, 2014 /PRNewswire/ -- On the first day of the Cannes Lions Festival of Creativity 2014, Ogilvy & Mather has won a Grand Prix in the Direct category for OgilvyOne London's 'Magic of Flying' British Airways initiative, as well as two prestigious Creative Effectiveness Lions, out of a total of seven Lions awarded. They are for Ogilvy & Mather Brasil's Dove 'Real Beauty Sketches', and Ogilvy & Mather London's 'Travel Yourself Interesting' Expedia campaign.

In a landmark first Grand Prix for OgilvyOne London, 'Magic of Flying' ran on digital outdoor screens at various London locations in 2013. Using custom built surveillance technology, every time a British Airways flight flew overhead a little boy stood up onscreen and pointed at the sky, while the flight number and destination of the plane appeared beside him in real time.

Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: "This is Outdoor 2.0. What you're seeing is the future for billboard technology. Well done to our clients and our London team. It takes huge courage to make this idea fly."

This year, Ogilvy & Mather has doubled its haul of Creative Effectiveness Lions since 2013, when the agency took home its first ever Creative Effectiveness Lion for Ogilvy & Mather Sydney's 'Share a Coke'.

Dove 'Real Beauty Sketches' – which was the single most awarded Ogilvy & Mather campaign of 2013 with 19 Lions to its name – is now the most viral ad of all time with over 135 million views. The campaign sparked growth in Dove's biggest categories in all four markets. At last year's Festival it also took home a Titanium Grand Prix and Integrated Gold Lion, while Ogilvy Brasil was crowned Agency of the Year.

'Travel Yourself Interesting' was launched in 2012 by Ogilvy & Mather London for Expedia, demonstrating the wealth of weird and wonderful interesting things you can learn while traveling. The campaign resulted in an 8 growth in bookings value in the UK, and 33 in France.

Tham Khai Meng added: "The results for the Dove and Expedia campaigns are jaw dropping. They're both great brand platforms that allow outstanding work to really flourish. Thank you to both clients for their formidable support."

On the first day of the Cannes Lions Festival Ogilvy & Mather took home 1 Grand Prix, 2 Creative Effectiveness, 7 Gold, 7 Silver, and 19 Bronze Lions (please see full breakdown in the table below).

Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie's World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Agency of the Year Accolades

• O&M winner of Global Network of the Year at the One Show in 2014. 
• O&M winner of LIA Network of the Year in 2013.
• O&M named Cannes Lions Network of the Year for two consecutive years (2012 and 2013).
• O&M named Effie's World's Most Effective Agency Network for two consecutive years (2012 and 2013).
• O&M winner of the Clio Awards Network of the Year for two consecutive years (2012 and 2013).
• O&M Brasil (São Paulo) named North American Grand Effie winner at the 2014 Effie Awards.
• Ogilvy & Mather Paris recognized as Agency of the Year at the Webby Awards and Most Awarded Advertising Agency by the D&AD Awards in 2014.
• O&M Mumbai named Effie's World's Most Effective Individual Agency Office for two consecutive years (2012 and 2013).
• O&M North America winner of Most Effective Agency Network for two consecutive years (2012 and 2013).
• O&M Brasil (São Paulo) named Cannes Lions Agency of the Year 2013.
• O&M New York was named North America's Most Effective Individual Agency Office in 2013.
• O&M London Press Agency of the Year, 2013 Campaign BIG awards.
• O&M London Radio Agency of the Year, 2013 Campaign BIG awards.

Facts & Figures

• 24,600 total employees across the world
• 126 countries
• 538 offices
• More than 50 languages
• The number one agency in four out of the five BRIC countries: Brazil, China, India and South Africa.
• 98 clients in five or more countries
• 8,000 digital specialists worldwide

Cannes 2013 Creative Awards:

• Network of the Year 2013 (and 2012)
• Ogilvy Brasil Agency of the Year 2013
• 155 Lions globally (first agency to win over 100 Lions in 1 year)
• 4 Grand Prix (including Titanium & Integrated)
• 1 Creative Effectiveness Award
• 37 Gold Lions
• 46 Silver Lions
• 67 Bronze Lions

SOURCE Ogilvy & Mather

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