Ogilvy & Mather Named One of the Most Effective Marketers in North America at 48th Annual Effie Awards
Agency Wins Gold for Gerber's Chew University and U.N's #ShareHumanity
NEW YORK, June 6, 2016 /PRNewswire/ -- Ogilvy & Mather was awarded top accolades at last night's Effies Gala with the agency network and New York office being named among the most effective marketers in North America (US & Canada). Coming off of the recognition earlier this year as the World's Most Effective Agency Network, this is the fourth consecutive year the New York office received top honors on behalf of all creative agencies and the fifth year for the network as a whole. WPP was also recognized among the most effective marketers in North America.
In total, the O&M network won 14 awards across categories including 2 Gold, 5 Silver and 7 Bronze Effies for noteworthy work on behalf of clients such as Gerber, U.N., IBM, UPS, Aetna, FINRA, Nabob Coffee Company and Kimberly Clark/Huggies.
"For the fourth year in a row, our work earned us the honor as the most effective office in North America," said Lou Aversano, CEO, Ogilvy & Mather New York. "We won for our work across media, social, branded content and shopper, for our strategic thinking and ideas, and most importantly, we won as one Ogilvy team for our clients. There's nothing better than that."
The accolades, which recognize the most effective marketing communications cases and agencies in the United States & Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
SOURCE Ogilvy & Mather
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