Official US Open Ticket Exchange Ready to Serve Tennis Fans

NEW YORK, Aug. 24 /PRNewswire/ -- The USTA, TicketsNow, and Ticketmaster, a Live Nation Entertainment, Inc. operating business, have launched the US Open Ticket Exchange, the premier resale marketplace for buying and selling US Open tickets. The US Open Ticket Exchange is the only resale marketplace to provide fans with ticket barcode authentication technology, meaning every ticket purchased and sold is validated and authentic, and is the only resale marketplace endorsed by the USTA.

For the first time, in a single marketplace powered by Ticketmaster and TicketsNow, the official US Open Ticket Exchange combines inventory from season ticket holders and other resellers to offer the widest selection of US Open tickets. The US Open Ticket Exchange also features TicketFast® electronic delivery, providing fans the added convenience of printing their tickets at home. Additionally, ticket holders who are unable to attend specific sessions can post their tickets for sale, offering fellow fans the opportunity to purchase tickets for courtside and other great seats.

The US Open is the highest-attended annual sporting event in the world, with a record 720,227 fans passing through the turnstiles last year. As a result, demand for US Open tickets is always high and making sure every ticket is authentic is a must. To meet the increasing demand for US Open tickets, the USTA is extending its partnership with Ticketmaster and TicketsNow to provide the most secure, convenient resale marketplace where fans can buy and sell US Open tickets.

"We are thrilled to once again team with the USTA to offer tennis fans a secure and convenient way to buy and sell US Open tickets," said Ron Bension, CEO of TicketsNow. "This partnership makes it possible for even more fans to experience the excitement of US Open tennis."

The 2010 US Open Championships will be held August 30 through September 12 at the Billie Jean King National Tennis Center in Flushing Meadows, NY.

Fans can access the US Open Ticket Exchange through direct links from usopen.org, TicketsNow.com, or Ticketmaster.com.

About the US Open and The USTA

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game.  A not-for-profit organization with 730,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.

About TicketsNow

TicketsNow is your connection to all of the fun and excitement of live music, theater, and sports. A leading online resale marketplace where buyers can choose from a large selection of premium tickets, TicketsNow provides consumers secure and convenient access to event tickets that are often hard to get through primary distribution channels. A wholly owned subsidiary of Ticketmaster, TicketsNow is a founding member of the NATB, which promotes the highest level of ethics in the event ticket resale industry. For more information, visit www.TicketsNow.com.

SOURCE TicketsNow

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