OfficeMax Releases DiVOGA(R) Spring Collection in New Botanica Pattern

NAPERVILLE, Ill., April 19 /PRNewswire-FirstCall/ -- OfficeMax® (NYSE: OMX), a leader in office products and services, is introducing the springtime collection of DiVOGA® desk products and accessories featuring its limited edition Botanica pattern. A leading OfficeMax private brand, DiVOGA's Botanica pattern blends fresh floral design with vintage sophistication. Its green hues and chrysanthemum blossoms set off by a deep black create a rich color palette with subtle textured effects that bring springtime to the workplace.

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"Through customer research, we've learned that today's consumers take a great deal of pride in their workspaces and seek more inspired, personalized options when outfitting their desks with new products and accessories," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "Our limited edition DiVOGA patterns offer fashion-forward pieces that enable customers to keep up with the latest trends while showing their style and personality at work."

Featuring a modern design and color palette, DiVOGA Botanica was designed to capture the essence of spring and breathe new life into workspaces nationwide. DiVOGA journals, memo pads, pencils and retractable gel pens satisfy stationary needs while picture frames, mouse pads, ribbon boards and business card cases add a personal touch to any workspace. The line also includes a laptop sleeve and tote bag to affordably provide consumers' most-used work accessories with an updated look. DiVOGA Botanica is available for purchase at OfficeMax stores nationwide.

DiVOGA first launched in October 2008 as one of OfficeMax's inaugural private brands, featuring stylish, affordable office products and accessories. Every few months, OfficeMax unveils a new collection of limited edition DiVOGA products in a modern pattern. Its most popular patterns have included Mod Nature, Pastel, Regalia, and XOXO. In addition to DiVOGA, OfficeMax continues to expand its selection of innovative, affordable products through its collection of private brands, which include INFUSE™, TUL®, [IN]PLACE®, [IN]PLACE® SYSTEM by Peter Walsh, Brenton Studio™, Eastleigh™, and ENGAGE™.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office equipment. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper , in-store print and document services through OfficeMax ImPress®, technology products and solutions, and office furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. For more information, visit OfficeMax.com.

SOURCE OfficeMax

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