Off-premise occasions impact consumer desire to try new flavors, Technomic study discovers

Technomic's 2019 Flavor Consumer Trend Report explores the opportunities and challenges for flavor, including delivery, willingness to try unique flavors and flavor trends.

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Technomic, Inc.

Oct 28, 2019, 15:58 ET

CHICAGO, Oct. 28, 2019 /PRNewswire/ -- While consumer demand for flavor innovation is high, Technomic's 2019 Flavor Consumer Trend Report reveals that consumers' willingness to try new flavors varies by dining occasion. Consumers are less likely to experiment with flavors when ordering delivery rather than dine-in or takeout. Opportunity exists in offering foods exclusive to specific order formats, such as dine-in or delivery-only menus or free delivery promotions for specific menu items.

"Consumers are already hesitant to pay for something they might not like when trying new dishes, and the added cost of delivery simply exacerbates this concern," explains Charles Winship, manager at Technomic. "Operators may consider bringing more familiar ingredients and flavors to the forefront of their off-premise marketing or providing an incentive, such as a waived delivery fee, for new dishes ordered for delivery."

Key takeaways from the report include:

68% of consumers agree that they're more likely to visit a restaurant that offers new flavors
46% of consumers are hesitant to try new flavors because they don't want to pay for something that they aren't sure they'll like
20% of millennials actively seek out new flavors to try on a regular basis

Exploring direct responses from 1,700 consumers, as well as current and future menu trends, the comprehensive 2019 Flavor Consumer Trend Report helps foodservice operators and suppliers keep abreast of consumers' evolving attitudes and preferences toward flavor as well as identify opportunity areas.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Press inquiries and report details: Anne Mills, (312) 506-3867, [email protected]
Purchasing details: Patrick Noone, (312) 506-3852, [email protected]

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic's services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com.

SOURCE Technomic, Inc.