Ocean Spray Turns Rockefeller Center® into a Cranberry Classroom for the First Day of Fall
The cooperative's iconic bog display showcases the amazing cranberry in a fun and fruitful way
LAKEVILLE-MIDDLEBORO, Mass., Sept. 20, 2016 /PRNewswire/ -- Ocean Spray is bringing its iconic 1,500 sq. ft. cranberry bog display to Rockefeller Center® Thursday, Sept. 22, to "ring the school bell" on the first day of fall.
This year marks the bicentennial of the first cultivated cranberry harvest. The cooperative will be taking a page right out of history and science books to bring a Cranberry Classroom bog side to share the cranberry's amazing story of taste, health and heritage with visitors in a fun and fruitful way.
The Cranberry Classroom will immerse visitors in a live lesson plan that focuses on the cranberry's farm to table journey. Led by multi-generational cranberry grower-owners and their families, the classroom brings the history, heritage, agriculture and harvest of America's favorite fruit to life through four interactive stations, including an immersive 360-degree virtual harvest.
"The cranberry is unique – from its taste to health to how it's incorporated into family meals and traditions," said Kristen Borsari, Ocean Spray's Vice President of North America Marketing. "We're excited to bring the vibrancy of the cranberry's rich history and heritage to life through experiential events like the bog display and Cranberry Classroom, as well as its breathtaking beauty through a virtual experience like The Most Beautiful Harvest."
Exhibit Details for Visitors
Where: 30 Rockefeller Plaza, between 49th and 50th Streets and 5th and 6th Avenues, New York, NY
When: The Cranberry Classroom will be open to the public Sept. 22 from 12:00 p.m. – 4:00 p.m.
Features: Multi-generational cranberry grower-owners and their families will bring the history and heritage of America's favorite fruit to passers-by through four interactive stations around the bog including a 360-degree virtual harvest experience, bog terrarium and interactive history station.
Sharing: Ocean Spray is encouraging visitors to share photos and videos on Facebook, Twitter and Instagram with #CranberryClassroom and on Snapchat.
To learn more about Ocean Spray, the cooperative and the bog display in Rockefeller Center®, head to www.OceanSpray.com or visit us on Facebook, Twitter or Instagram. For more information about Rockefeller Center, visit www.rockefellercenter.com or on Facebook, Twitter or Instagram.
About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world's leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The cooperative's cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 100 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. For more information visit: www.oceanspray.com or www.oceanspray.coop.
Photo - http://photos.prnewswire.com/prnh/20160920/409773
Logo - http://photos.prnewswire.com/prnh/20150714/236260LOGO
SOURCE Ocean Spray
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