Obopay to Participate at BAI Retail Delivery in Las Vegas

REDWOOD CITY, Calif., Oct. 18 /PRNewswire/ -- Obopay, the pioneer in mobile money solutions, today announced they will attend, exhibit and speak in a Rapid Fire Solutions session at the Banking Administration Institute's, BAI Retail Delivery Conference at the Mandalay Bay Hotel in Las Vegas from October 19-21, 2010.

BAI Retail Delivery is the largest retail financial services event in the world. It is attended by thousands of banking professionals seeking insight on the best thinking, research and solutions that will drive immediate impact in retail banking. At the conference, Obopay will be demonstrating its latest Mobile Money for Banks functionality on the tradeshow floor (Booth #954). Obopay will also be participating in the Rapid Fire Solutions session and will be announcing results of a consumer driven survey focused on mobile payment offerings from banks.

To further discuss strategies banks can use to quickly and cost-effectively get on board with mobile payments, Obopay's Vice President of Product and Corporate Marketing, David Schwartz, will be featured in BAI's Tuesday afternoon Rapid Fire Solutions session. Schwartz will present critical information on best practices in mobile payments bank executives need to adopt, or risk being left behind. The Rapid Fire Solutions session is fast paced and will provide bank executives insights and takeaways that support the creation of customer value and revenue opportunities.

"With smartphone shipments seeing a dramatic increase year-over-year, tech-savvy banking customers are increasingly demanding more mobile functionality from their banks," said Schwartz. "Banks cannot ignore this massive trend and need to take steps to quickly and easily integrate mobile capabilities for their customers."

About David Schwartz, Vice President of Product & Corporate Marketing

As Vice President of Product & Corporate Marketing for Obopay, David is responsible for all product marketing initiatives as well as corporate marketing and communications on a global level. David is a seasoned product and marketing executive with more than 15 years in the mobile payments and telecommunications industries. He also has deep experience as a senior industry analyst with leading firms including Gartner Group.

About Obopay's Mobile Money for Banks

Obopay's Mobile Money for Banks is designed to make bank accounts the anchor for all current and future mobile money transactions as opposed to carriers or online payment companies. The service is fully brand-able by Obopay's bank partners, and offers a full range of mobile transactions and applications with simple low-cost integration and deployment.  Mobile Money for Banks includes the ability to send and transfer money, makes payment card acceptance available to everyone and can be implemented in 30 days or less.

About Obopay

Founded in 2005, Obopay, Inc. offers financial institutions an open, trusted, secure and interoperable mobile payments service by transforming any mobile phone into a convenient and easy way to send and receive money.  The company's Mobile Money for Banks offers bank-branded, account-centric mobile service quickly, painlessly and at low deployment cost.  Obopay's broad-based offering addresses the needs of consumers and businesses around the world by providing a ubiquitous service that delivers value, empowers lives and improves opportunity for merchants both in the physical and virtual worlds.  The company provides innovative mobile money services making it easy for mobile phone users to securely send and receive money, top-up their mobile, buy online, buy via mobile, pay bills and pay small businesses.  Obopay believes the power is in the network and has established global partnerships that include Nokia, MasterCard, AT&T, Verizon, Essar, Yes Bank in India, Blackberry and Societe Generale.  Global headquarters are in Redwood City, CA with operations in India.

SOURCE Obopay

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