NEW YORK, Oct. 15, 2012 /PRNewswire/ -- Twenty-nine percent of Americans say that their personal financial situation will be better if Barack Obama wins next month's presidential election, compared with 20% who say their finances will be better off with a Mitt Romney victory, according to a new poll released today by Bankrate.com (NYSE: RATE). That represents a significant change from early June, when a similar Bankrate poll found the two candidates in a dead heat with 21% of the vote apiece.
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"Americans tend to overweight recent events when casting their votes," said Claes Bell, senior banking analyst, Bankrate.com. "Unexpectedly good job growth over the last few months may have helped boost support for President Obama. But with a little over three weeks remaining until Election Day, there's still plenty of time for additional twists and turns."
At present, 62% of Americans say that their personal financial situation is an important factor in their vote (up from 59% in June). Eleven percent say it is the single most important factor (down from 12% in June). Forty-five percent say that the outcome of the election won't have much of an effect on their personal financial situation (down from 50% in June).
The new survey was conducted by Princeton Survey Research Associates International (PSRAI) and can be seen in its entirety here:
http://www.bankrate.com/finance/economics/which-candidate-leads-fixing-family-finances.aspx
PSRAI obtained telephone interviews with a nationally representative sample of 1,006 adults living in the continental United States. Telephone interviews were conducted by landline (601) and cellphone (405, including 206 without a landline phone). Interviews were done in English by Princeton Data Source from October 4-7, 2012. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is plus or minus 3.7 percentage points.
About Bankrate Inc.
Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the Internet. Bankrate provides consumers with proprietary, fully researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, and other categories, such as retirement, automobile loans, and taxes. The Bankrate network includes Bankrate.com, our flagship website, and other owned and operated personal finance websites, including CreditCards.com, Interest.com, Bankaholic.com, Mortgage-calc.com, CreditCardGuide.com, Nationwide Card Services, InsuranceQuotes.com, CarInsuranceQuotes.com, InsureMe, Bankrate.com.cn, CreditCards.ca, NetQuote.com, and CD.com. Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of nearly 600 local markets in all 50 U.S. states, Bankrate generates over 172,000 distinct rate tables capturing on average over three million pieces of information daily. Bankrate develops and provides web services to over 80 co-branded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, AOL, CNBC, and Bloomberg. In addition, Bankrate licenses editorial content to over 500 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times, The Los Angeles Times, and The Boston Globe.
Ted Rossman
Public Relations Manager
Bankrate Inc.
[email protected]
(917) 368-8635
SOURCE Bankrate, Inc.
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