OAG and Intouch Data Agreement to Boost Hotel Forecasting Ability

SINGAPORE, Dec. 14, 2010 /PRNewswire/ -- OAG (www.oagaviation.com), the global leader in aviation intelligence, and Intouch Data Pty Ltd. (ITD), a specialised business in data solutions for the hospitality industry, have signed an agreement in which OAG will provide international flight seating capacity. With the addition of OAG data to Intouch Data's forecasting tools, hotel operators will gain access to a new data set that will boost their forecasting ability and help deliver enhanced profitability by maximising occupancy rates.

Intouch Data Pty Ltd (ITD)'s centres in Australia have developed a number of innovative software solutions including HotelSnapShot www.hotelsnapshot.com , which provides extensive internal operational data analysis coupled with a series of external financial data sets including premium Stock Exchange indices and major exchange rate pairs.

This new agreement between ITD and OAG will add a new dimension to the tool by incorporating international flight seating capacity fluctuations. With OAG data, users will have access to real-time trends and historical perspectives, and provide hotel managements with the ability to project inbound seat capacity up to 90 days in advance.

ITD Managing Director, Peter Johnson, says the data-sharing agreement with OAG offers hotel operators a breakthrough means of assessing potential inbound customer levels with the capacity to maximise occupancy rates. "This is a powerful boost to the forecasting ability of operators and will enable a commensurate growth in profitability," Mr. Johnson said. "OAG recognises that it provides a model for future expansion of data sets that can be incorporated into HotelSnapShot."

"A vast number of B2B's are relying on OAG data to creatively develop and deploy solutions to meet the analytical demand of various sectors of the travel, tourism and aviation industries. We are very pleased to have reached an agreement with an innovative business such as ITD. The way they intend to use our flight capacity data is added proof of the flexibility and versatility OAG's data," Mario M. Hardy, Vice President – Asia Pacific, UBM Aviation.

Over the past decade, ITD has developed a suite of web-based programs that enable hotel operators to convert guest data into powerful marketing initiatives aimed at maximising occupancy.  Users of ITD programs include Accor, IHG, Starwood, Hyatt, Stamford, Mantra, Mirvac, Emporium and Palazzo Versace.

Notes to Editors

About OAG

OAG provides the industry's most accurate single source for airline information, with essential aviation data, analytics and consulting services sourced from OAG's comprehensive proprietary airline Schedules, Flight Status, Fleet, MRO and Cargo Logistics databases. OAG is a UBM Aviation business. For more information please visit http://www.oag.com.

About Intouch Data Pty Ltd

Intouch Data Pty Ltd (ITD) is a Brisbane-based company that specialises in data solutions for the hospitality industry. ITD has a broad range of hotel and resort clients across Asia/Pacific and we work for most of the larger hospitality groups. www.intouchdata.com

SOURCE OAG

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