NYX Professional Makeup Marks a Milestone and Launches a Newly Redesigned Website

Growing Makeup Brand Celebrates Twelve Years with an Exclusive Twelve Hour Online Shopping Event and the Debut of Their Revamped Site

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NYX Professional Makeup

May 11, 2011, 07:50 ET

LOS ANGELES, May 11, 2011 /PRNewswire/ -- NYX Professional Makeup is thrilled to announce two exciting pieces of news – the launch of their newly redesigned website, as well as their 12th anniversary online shopping event. Known for offering "affordable luxury" makeup products, the cosmetics company - loved by makeup artists and beauty aficionados alike - takes its name from the Greek goddess of the night and features over 1900 SKUs in their product line.

(Photo: http://photos.prnewswire.com/prnh/20110511/CG99920)

In celebration of their 12th Anniversary, NYX is expressing their utmost gratitude to loyal fans and shoppers with an enormous one-day, online sale beginning on Sunday, May 15th. For twelve hours, from 12:00 p.m. to 12:00 a.m., the NYX website (www.nyxcosmetics.com) will feature a selection of their SKU's available to purchase for $1.20 each. So whether you're spring cleaning and need to replenish your beauty bag, or have your eye on one of their scrumptious glosses or liners, there couldn't be a better time to stock up!

"This event celebrates the phenomenal achievement, success and growth of this company over the last twelve years," says Toni Ko, founder and CEO of NYX Professional Makeup. "Our customers are the inspiration behind everything we do at NYX and are constantly challenging us to provide them with new and interesting products. This sale is a token of appreciation for their continued affection and support of the brand."

Customers will be shopping the anniversary event on the newly redesigned website, www.nyxcosmetics.com. Showcasing more user-friendly features, including a customer log-in capability to capture purchase history and save information for future purchase, a product comment and rating system, more true-to-color swatches, and a Tips section, the new site allows NYX customers to more easily purchase the products they love.

NYX has also added two highly interactive features to the site including an internal blog called "Beauty Babble, The Blog" which chronicles fun-favorites such as their latest, must-have products, as well as relevant beauty trends and looks. They are also thrilled to announce their very own NYX Cosmetics YouTube channel (http://www.youtube.com/nyxcosmetics#p/a). Featuring three sections – Uploads, Favorites and Playlists – the dedicated channel showcases items such as makeup tutorials, product launches, company programs and initiatives, and recent NYX event highlights. Both features are accessible directly through www.nyxcosmetics.com.

"This new web site, more than ever, shows who we are as a brand," said Toni Ko, Founder and CEO of NYX Professional Makeup. "We've given our employees a strong voice on the site as they are the heart and soul of our company. We are thrilled that our customers now have an opportunity to develop a deeper connection with NYX with an easier platform to purchase the products they love."

NYX Cosmetics is known to top makeup artists, celebrities and style insiders around the world as a professional line featuring one of the widest arrays of shades available for a makeup brand. NYX Cosmetics is now available in over 40 international markets, at top mass retailers such as Ulta, department stores, over 10,000 beauty supply stores in the US and freestanding stores in Japan, Brazil, and Switzerland.

About NYX Cosmetics:

NYX, named after the ancient Greek goddess who ruled the night, is known for its high-quality, professional makeup and incredibly wide shade selection – ideal for both artistry and every day creative looks. NYX Cosmetics features 2 sub-brands: Black Label, the higher-end, premium line, and NYX Girls, a fun, trend line with brighter and lighter formulas. Since its launch in 1999, NYX has introduced products in every makeup category and rarely discontinues shades. It is one of the fastest growing cosmetics brands domestically and internationally. For more information, please visit www.nyxcosmetics.com.

SOURCE NYX Professional Makeup