Beauty Brand Taps into Pop Culture Nostalgia with Makeup Collection Based on Iconic Christmas Film
LOS ANGELES, Nov. 14, 2024 /PRNewswire/ -- NYX Professional Makeup does it again! The global beauty brand, known for their viral pop culture-driven collaborations, is teaming up with Disney and 20th Century Studios to release a special-edition makeup collection inspired by one of the biggest holiday movies of all time: Home Alone.
NYX Professional Makeup continues to redefine the beauty industry with standout innovations, rooted in accessible prices, pro formulas, and pop culture. The products, which were inspired by iconic elements of the movie, come to life in the form of a variety of must-have gifts, including:
- A 24-piece advent calendar inspired by the beloved McCallister house
- A 12-piece mini lip kit packaged in a collectible paint can, a cheeky reference to Kevin McCallister's hilarious burglar booby trap scene
- Two Butter Gloss Pizza Vaults, each featuring six hot and ready fan-favorite shades, a nod to Little Nero's Pizza from the film
- An Ultimate "Battle Plan" 16-pan shadow palette to map out your next makeup look
- A 14-piece pull-to-open surprise gift box, inspired by the infamous "Wet Bandits" characters, including gloss, highlight, blush, and powder.
"The glam bandits are on the loose this holiday season! We're so excited to once again partner with Disney and 20th Century Studios to bring this iconic movie to life with a NYX twist," said Denée Pearson, Global Brand President at NYX Professional Makeup. "Home Alone is a classic movie cemented in pop culture and close to all hearts, especially during the holiday season! This year, we're thrilled to be part of this holiday tradition, serving our community sultry snatched artistry glam for the holidays!"
The special-edition collection is now available to purchase worldwide at nyxcosmetics.com.
ABOUT NYX PROFESSIONAL MAKEUP
NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.
SOURCE NYX Professional Makeup
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