NYX Professional Makeup Announces Exclusive Cosmetics Partnership of the 2019 Coachella Valley Music and Arts Festival

Leading, Digitally-Native Cosmetics Brand To Unveil Immersive Glitter Trip Experience

News provided by

Mar 06, 2019, 08:35 ET

LOS ANGELES, March 6, 2019 /PRNewswire/ -- NYX Professional Makeup announces their first exclusive cosmetics sponsorship of the 2019 Coachella Valley Music and Arts Festival. Taking place on both weekends of the festival – April 12-14 and April 19-21 – NYX Professional Makeup's Glitter Trip experience will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, charging stations and more.

Known for breakthrough products at affordable prices, NYX Professional Makeup's on-site activation is inspired by their newest Glitter Goals collection, including Glitter Goals Liquid Lipstick, Glitter Goals Liquid Eyeshadow, Glitter Goals Liquid Eyeliner, Glitter Goals Quad Palette and Glitter Goals Pro Palette. The Glitter Goals collection will be supported by a full marketing rollout, taking over NYX Professional Makeup's 42 US stores, key retailer support, and influencer partnerships including glitter-focused festival makeup Masterclass videos featuring celebrity makeup artist, Nam Vo.

"We are thrilled to announce our exclusive cosmetics partnership at Coachella," says Yann Joffredo, Global Brand President. "Our fans have relied on our professional-grade products year after year to create their festival beauty looks. It only made sense to take this one step further and create an immersive festival experience that excites both brand loyalists and new fans alike."

Inside NYX Professional Makeup's onsite activation, festival-goers will discover the ultimate glitter playground. Staying true to the brand's digital-first DNA, attendees will find Instagrammable moments throughout the activation, starting with an interactive beauty bar and touch-up area fully equipped with glitter makeup, a glitter fountain, a massive lip and tongue slide, and much more.

Additionally, NYX Professional Makeup's partnership with celebrity makeup artist, Nam Vo, will provide festival-goers the opportunity to re-create her looks with products and makeup artists on-site. Attendees are encouraged to experiment with the Glitter Goals collection and share their inspirational looks on social media using hashtag #nyxcosmeticscoachella.

NYX Professional Makeup is ensuring everyone can partake in the Coachella festivities! One lucky fan and a friend will have the opportunity to attend the festival and experience the glitter activation via an online sweepstakes. Beauty fans across the country will also have access to the tutorials and products from Nam Vo's Coachella-created beauty looks at NYX Professional Makeup retail stores, on the NYX Professional Makeup Masterclass platform and at retailer partners such as ULTA, Target, Walmart, CVS and Walgreens.

To find out more and for an opportunity to win a trip to the NYX Professional Makeup Coachella Glitter Trip experience, visit www.nyxcosmetics.com/coachella.

#nyxcosmeticscoachella

About NYX Professional Makeup:
NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.

SOURCE NYX Professional Makeup