NYX Cosmetics Presents the FACE Awards

LOS ANGELES, May 25, 2012 /PRNewswire/ -- Today, NYX Cosmetics, the professional makeup line known for offering a full line of "affordable luxury" makeup products, announces the NYX Cosmetics Fine Artistry of Cosmetic Elites (FACE) Awards – a YouTube competition to name the Beauty Vlogger of the Year. The FACE Awards allows NYX Cosmetics to spotlight rising stars in the beauty vlogger community and unite them behind a single event.

(Logo: http://photos.prnewswire.com/prnh/20120525/CG13933)

The Competition kicked off on March 6th through an open call for entries with a judging panel naming the top 30 contestants. These contestants have since gone through three different challenges creating looks that showcase their flair and passion for makeup, under categories such as "Retro 80s" and "Dark Shadows." The vivid imaginations of these finalists – which were narrowed down to 20 and then 12 - come to life in these video tutorials, which are posted online and voted on by the public. 

The competition is now days away from naming the top six finalists who will be flown to Los Angeles to present their final looks during a live runway competition on Sunday, June 24th at the Pasadena Convention Center during IMATS (International Makeup Artist Trade Show). The winner of the contest will take home a cash prize of $25,000, as well as gain access to influential beauty insiders, consult with top industry experts, and receive national publicity. Each of the five runners up will receive a year's worth of NYX Cosmetics.

"Over the years, beauty vloggers have grown into one of the most robust, energetic communities on YouTube and across the web," said Toni Ko, Founder and Chief Creative Director, NYX Cosmetics. "We realized the overwhelming support this community has given us over the years so produced this event to give back and reward them for their passion and creativity."

Since the launch of the FACE Awards, the contest has gone viral receiving seven million views with the NYX Cosmetics FACE Awards website receiving a record-breaking 30% increase in traffic in a single day.  Also, the votes are pouring in!  As each challenge moves on the votes continue to grow by the thousands. The FACE Awards' contestants have also flourished within the competition, substantially increasing their individual YouTube and other social media fan bases.

Join NYX Cosmetics in naming the Beauty Vlogger of the year by voting for your favorite contestant at www.nyxfaceawards.com.

About NYX Cosmetics:

NYX Cosmetics, named after the ancient Greek goddess who ruled the night, is known for its high-quality, professional makeup and incredibly wide shade selection – ideal for both artistry and every day creative looks. Since its launch in 1999, NYX Cosmetics has introduced products in every makeup category and rarely discontinues shades.  It is one of the fastest growing cosmetics brands domestically and internationally with distribution in over 50 countries. Loved by makeup artists and beauty aficionados alike NYX Cosmetics features over 1900 SKUs in their product line. For more information, please visit www.nyxcosmetics.com.  

SOURCE NYX Cosmetics