NUTRILITE Is Helping San Diego Get Its Daily Dose of Color

Miss America 2010 is Painting the Town Red - and Green, White, Yellow/Orange and Blue/Purple

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NUTRILITE

May 17, 2010, 06:43 ET

BUENA PARK, Calif., May 11 /PRNewswire/ -- Imagine living in a beige home, driving a beige car and wearing almost nothing but beige clothes. Few people would tolerate such a colorless lifestyle but a recent study shows that most Americans eat a diet seriously lacking a broad spectrum of color.

Eight out of 10 Americans, on average, are missing out on the health benefits of a diet rich in colorful fruits and vegetables, according to America's Phytonutrient Report, released by the Nutrilite Health Institute. According to this report, the color of fruits and veggies eaten can be as important as the quantity.

"I am a huge believer in doing small things every day that can add up to big improvements in your lifestyle," says Miss America 2010 Caressa Cameron. NUTRILITE is the trusted nutritional supplement brand of Miss America 2010. "I know that many women, myself included, often focus on quantity – as in limiting the number of calories we take in. But we don't think as much about quality and getting a wide variety of nutrient-packed foods every day. Incorporating more color in my diet is just one of my wellness secrets and I'm looking forward to sharing more with San Diego during my upcoming visit."

America's Phytonutrient Report looked at fruit and vegetable consumption in five color categories, specifically green, red, white, blue/purple and yellow/orange.  The health benefits of phytonutrients are believed to come from the compounds that give these foods their vibrant colors. Americans have a phytonutrient gap in every color category.

Is San Diego Getting Its Daily Dose of Color?


According to a recent on-line survey of nearly 500 San Diego-area residents, commissioned on behalf of NUTRILITE:


  • Nearly 6 out of every 9 (67%) of San Diego-area residents report that they eat fewer fruits and veggies than the minimum of five servings per day recommended by USDA government guidelines. The majority of residents (65%) report that they eat just 1 – 3 servings of fruits and veggies on a typical day.

  • While nearly 93% of San Diego residents have heard the health buzzword "antioxidants," just 18% have heard of "phytonutrients," the natural plant nutrients that give fruits and vegetables their vibrant color and science suggests may offer benefits to health.

  • Yellow/orange fruits like bananas, melon and oranges comprise the color group of fruits that most San Diego residents, 37.7%, report eating the most of in a typical week. While green vegetables like lettuce, cucumbers and peas are the veggie color that most San Diego residents, 84%, report eating the most of in a typical week.

  • In addition to a general gap in servings, residents indicate that individual color groups also pose challenges. Blue/purple is the color group of vegetables that most San Diego residents, more than half (55%), report struggling with in a typical week. White is the color group of fruits that most (39%) identified as the least eaten in a typical week.


NUTRILITE and Miss America are Helping San Diego Get Its Daily Dose of Color

The NUTRILITE brand, with help from Miss America 2010 Caressa Cameron, is focusing on helping San Diego close its phytonutrient gap and make healthy lifestyle choices. Look for NUTRILITE at:

  • Petco Park for San Diego Padres home games on May 29, 30, 31 and June 1. Miss America 2010 will appear at the NUTRILITE Mobile Brand Experience on Memorial Day, May 31st, prior to singing the national anthem live at the 7:05 p.m. game that evening.
  • The Rock 'n' Roll San Diego Marathon Health & Fitness Expo, Friday, June 4, from 11 a.m. to 7 p.m., and Saturday, June 5, from 9 a.m. to 5 p.m.
  • The San Diego County Fair June 11, 12 and 13, during hours of operation.

           At all of these events:

  • San Diego residents can switch to a better multivitamin by bringing in their current multivitamin bottle and swapping it for a FREE full-size bottle of NUTRILITE® Daily Multivitamin. (90-day supply.)
  • Get your "passport" stamped as you walk through the NUTRILITE Mobile Brand Experience and be entered to win a $299 NUTRILITE prize package.
  • Place an order on-site and walk away with a FREE NUTRILITE water bottle.
  • Fashion Valley Mall May 29 through June 12, near Macy's. Visitors will have a chance to enter to win a $299 NUTRILITE prize package.

Visit www.nutrilite.com/color for more information on America's Phytonutrient Report and report extensions, Heart Health by Color and Bone Health by Color, as well as the health benefits of phytonutrients and practical tips to help you get your daily dose of color.  

SOURCE NUTRILITE

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