NUTRILITE Is Helping Denver Get Its Daily Dose of Color

Miss America 2010 Invites Denver Residents to Swap Their Vitamin for NUTRILITE Daily Multivitamin Multimineral

News provided by

Nutrilite Health Institute

Oct 08, 2010, 11:43 ET

BUENA PARK, Calif., Oct. 8 /PRNewswire/ -- Denver may be the "Mile High City" but its residents actually scored low in a recent survey, revealing that they do not eat the recommended amount of daily servings of fruits and vegetables nor do they eat a wide variety in color of their fruits and veggies.

A nutritional supplement rich in plant nutrients can help fill dietary gaps. Miss America 2010 Caressa Cameron invites Denver residents to switch to a premier multivitamin at a multivitamin swap at FlatIron Crossing Mall in Broomfield, Colo., on Monday, October 11. She'll be appearing from 5 – 7 p.m. at the NUTRILITE® brand experience in the mall near Dillard's. Miss America 2010 will be available for pictures and autographs and visitors may bring a bottle of their own multivitamins and swap it for a free, full-size 90-day supply NUTRILITE Daily Multivitamin Multimineral. NUTRILITE nutritional supplements are available exclusively from Amway Independent Business Owners.

Eating a Rainbow Every Day is Key to Good Health

Eight out of 10 Americans, on average, are missing out on the health benefits of a diet rich in colorful fruits and vegetables, according to America's Phytonutrient Report, released by the Nutrilite Health Institute. According to this report, the color of fruits and veggies eaten can be as important as the quantity.

"I am a huge believer in doing small things every day that can add up to big improvements in your lifestyle," says Miss America 2010. NUTRILITE is the trusted nutritional supplement brand of Miss America 2010. "I know that many women, myself included, often focus on quantity – as in limiting the number of calories we take in. But we don't think as much about quality and getting a wide variety of nutrient-packed foods every day. Incorporating more color in my diet is just one of my wellness secrets and I'm looking forward to sharing more with Denver during my upcoming visit."

America's Phytonutrient Report looked at fruit and vegetable consumption in five color categories, specifically green, red, white, blue/purple and yellow/orange.  The health benefits of phytonutrients are believed to come primarily from the compounds that give these foods their vibrant colors. Americans have a phytonutrient gap in every color category.

Is Denver Getting Its Daily Dose of Color?


According to a recent on-line survey of nearly 500 Denver-area residents, commissioned on behalf of NUTRILITE:


  • More than 8 out of 10 (85%) of Denver-area residents report that they eat fewer fruits and veggies than the minimum of five servings per day recommended by USDA government guidelines. More than 45% of residents report that they eat less than 2 servings of fruits and veggies on a typical day.

  • While nearly 95% of Denver residents have heard the health buzzword "antioxidants," only 23% have heard of "phytonutrients," the natural plant nutrients that give fruits and vegetables their vibrant color and science suggests may offer benefits to health.

  • Yellow/orange fruits like bananas, melon and oranges comprise the color group of fruits that most Denver residents, 35%, report eating the most of in a typical week. While green vegetables like lettuce, cucumbers and peas are the veggie color that most Denver residents, 81%, report eating the most of in a typical week.

  • In addition to a general gap in servings, residents indicate that individual color groups also pose challenges. Blue/purple is the color group of vegetables that most Denver residents, half (50%), report struggling with in a typical week. White is the color group of fruits that most (40%) identified as the least eaten in a typical week.


NUTRILITE and Miss America are Helping Denver Get Its Daily Dose of Color

The NUTRILITE brand, with help from Miss America 2010 Caressa Cameron, is focusing on helping Denver close its phytonutrient gap and make healthy lifestyle choices. Look for NUTRILITE at:

  • The Rock 'n' Roll Denver Marathon Health & Fitness Expo, Friday, October 15, from 12 p.m. to 7 p.m., and Saturday, October 16, from 9 a.m. to 5 p.m.
  • The Pepsi Center for the Colorado Avalanche vs. Chicago Blackhawks on Thursday, October 7 and the Denver Nuggets vs. the Portland Trailblazers on Friday, October 8.  
  • INVESCO Field at Mile High Stadium on Sunday, October 17 for the Denver Broncos vs. the Oakland Raiders.

At all of these events:

  • Denver residents can switch to a premier multivitamin by bringing in their current multivitamin bottle and swapping it for a FREE full-size bottle of NUTRILITE® Daily Multivitamin. (90-day supply.)
  • Get your "passport" stamped as you walk through the NUTRILITE Mobile Brand Experience and be entered to win a $299 NUTRILITE prize package.
  • Place an order on-site and walk away with a FREE NUTRILITE water bottle.
  • FlatIron Crossing Mall October 9 through 24, near Dillards'. Visitors will have a chance to enter to win a $299 NUTRILITE prize package, and to meet Miss America there on Oct. 11 and participate in the vitamin swap that day.
  • The Rock 'n' Roll Marathon on race day Sunday, October 17, (in addition to the Health & Fitness Expo) offering services for the runners, including ice foot-baths, yoga mats and resistance bands for post-race stretching.  

Visit www.nutrilite.com/color for more information on America's Phytonutrient Report and report extensions, Heart Health by Color, Bone Health by Color and Women's Health by Color as well as the health benefits of phytonutrients and practical tips to help you get your daily dose of color.  

SOURCE Nutrilite Health Institute

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