Nurse Stories to be Honored in Digital Content Series from CeraVe®

"Heroes Behind the Masks" Video Series Reinforces Brand's Commitment to Nurses

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Apr 13, 2021, 10:58 ET

NEW YORK, April 13, 2021 /PRNewswire/ -- As a dermatologist-developed brand rooted in the medical community, CeraVe® is committed to supporting healthcare professionals and expands its dedication with the premiere of Heroes Behind the Masks, a digital content series honoring nurses and their stories. According to a recent survey, 77% of nurses report spending more time caring for others than themselves¹, and the challenges of the past year have made their selflessness even more evident.

To give back to this workforce that is always giving to others, CeraVe® puts the spotlight on nurses who go above and beyond to provide safe and quality care to patients and their communities. Each installment of the four-part series tells the compelling story of a real nurse, giving viewers an intimate glimpse into all facets of their lives, and will debut weekly throughout April and May on www.HeroesBehindtheMasks.com and on CeraVe® social media channels.

The nurses were selected after CeraVe® launched the Heroes Behind the Masks program in October 2020, putting out a call for nurses to share their stories for a chance to be featured in the series and win well-deserved self-care essentials, including a spa package and a skincare kit. The first 250 nurses who entered the program also received a skincare package. After receiving more than 1,700 inspiring submissions, the following nurses were selected to share their stories:

Tenesia Richards, a labor and delivery nurse in New York. (Watch Tenesia's story beginning April 13.)
Alexandra Flamm, a traveling critical care nurse. (Watch Alexandra's story beginning April 20.)
Temwa Mzumara, a nurse anesthetist in Florida. (Watch Temwa's story beginning April 27.)
Nicole Abate, a medical-surgical registered nurse in New Mexico. (Watch Nicole's story beginning May 4.)

The series explores their inspirations for entering the field, the challenges they have faced over the past year and their hopes for the future of nursing.

"I love being a nurse because I have the privilege of being part of my patients' best, and sometimes worst, moments of their lives, and having an impact on both their physical health and emotional wellbeing is a responsibility that I am honored to hold," said Tenesia Richards, one of the program honorees. "Making a difference in my patients' lives is one of the most rewarding things that I've done in my life, and I'm grateful that I received this opportunity to tell my story and help shed light on the selfless work of the nursing community."

As part of its commitment to nurses, CeraVe® is also a proud sponsor of the ANA Enterprise and their Healthy Nurse, Healthy Nation™ initiative, a movement designed to transform the health of the nation by improving the health of the nation's 4.2 million registered nurses. Through the initiative, ANA is connecting and engaging with nurses to inspire them to take action in five key areas: activity, sleep, nutrition, quality of life and safety.

Additionally, over the past year, CeraVe® has donated more than 500,000 products to hospitals to help provide therapeutic skincare relief to healthcare workers and is continuing the product donation efforts. Nurses looking to engage with the brand and learn more about these initiatives can join the Shift Change: Nurse Essentials Facebook group, an online community hosted by CeraVe® where nurses come together for personal and professional empowerment.

"While CeraVe® has long appreciated and supported the invaluable work of the medical community, their service and commitment to their communities has never been more profound or worthy of recognition," said Jaclyn Marrone, Vice President of Marketing for CeraVe®. "We're thankful to all nurses everywhere for their unparalleled selflessness and compassion, and we are eager to share some of their incredible stories as an expression of our deepest gratitude."

One video will be released each week on www.HeroesBehindtheMasks.com and the CeraVe® social media channels beginning April 13, leading up to National Nurses Week (May 6-12).

As a dermatologist-developed brand, CeraVe® has the utmost respect and appreciation for all members of the medical community and supports the broader community with various initiatives throughout the year. CeraVe® prides itself on offering affordable and efficacious therapeutic products that help healthcare professionals improve patient outcomes in skincare. The full CeraVe® portfolio is formulated with three essential ceramides, the brand's namesake ingredient, to help maintain the skin's natural barrier. For more information on the CeraVe® and products, visit the brand on Facebook and Instagram.

¹According to a survey conducted by the RN Vital Signs Market Research Panel

About CeraVe®
Founded in 2005 and developed with dermatologists, CeraVe® is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin's natural protective barrier. CeraVe® has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook, Twitter or at www.cerave.com.

About L'Oréal
L'Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world's leading beauty company, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal's sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain. For more information visit www.loreal.com.

SOURCE CeraVe