NPR Wine Club Launches for Consumers to Discover, Support and Enjoy

"The NPR Wine Club puts a fresh, fun spin on wine clubs – creating a totally unique experience of global wine exploration for NPR listeners, while simultaneously supporting public radio," said Howard Jackowitz, Co-Founder of Wines That Rock, LLC. "NPR has a tradition of producing and distributing programs that meet the highest standards of public service in journalism and cultural expression. Now the NPR Wine Club will extend that tradition by bringing together a formidable team of wine experts to guide its members on a journey of discovery through the world of wine."

From France to New Zealand, and Chile to California's Central Coast, each wine is hand selected by a team of globetrotting experts, who taste over 40,000 wines a year and choose less than two percent for the NPR Wine Club. NPR listeners can engage in the wine club in one of two ways, with a portion of proceeds directly supporting NPR:

• As a member of the NPR Wine Club, the consumer will receive a fully customized case of wine, shipped to the address of their choice every three months. As part of the introductory offer, new members will receive the inaugural releases of three NPR-Inspired Wines: All Grapes Considered Malbec, Weekend Edition Cabernet Sauvignon and NPR Uncorked Merlot.
  
  Each quarter thereafter, club members will receive a curated case of 12 premium wines from around the world, featuring detailed stories, background notes on each selection as well as
  new NPR-inspired wines – taking consumers on an international journey of wine discovery.
  
  
• Alternatively, consumers can shop from a range of hundreds of different wines – and purchase in any quantity they wish (based on their taste and preferences) directly from the NPR Wine Club at NPRWineClub.org.

"For over 47 years, NPR has created countless driveway moments thanks to its compelling reporting and engaging programming," says NPR Director of Consumer Products and E-Commerce, Barbara Sopato. "We're looking forward to engaging our supporters and their palates as we discover new wines and the stories behind them."

The club is fully customizable, with future selections tailored to each member's personal taste and preferences, so members only ever pay for wines they love.

For more information and to view a special offer for the first quarter shipment, please visit NPRWineClub.org.

About NPR: NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. Learn more at npr.org/about or by following NPR Extra on Facebook, Twitter and Instagram.

About Direct Wines, Inc.
Direct Wines, Inc. (Direct Wines) is the leading service provider in the direct-to-consumer wine industry.  Its mission is to work with licensed wineries, wholesalers and retailers to help consumers discover wines they will really enjoy.  Direct Wines provides a range of services to wine retailers including access to national brands such as Virgin Wines and Laithwaite's Wine. Services also include marketing planning and execution, logistics support for distribution management, customer service support and regulatory compliance. Direct Wines offers scalability and economies that individual licensed retailers would struggle to deliver alone. www.directwinesinc.com

About Wines That Rock, LLC: The founders of Wines That Rock, LLC have been at the forefront of bringing pop culture wine to fans for decades. Originally born out of a passion for music and wine, Wines That Rock, LLC launched its namesake collection of classic wines influenced by the spirit of Rock 'n' Roll. Further bridging the gap between the arts and wine, Wines That Rock, LLC has launched the highly acclaimed Fifty Shades of Grey Wine and Downton Abbey Wine collections. Working together with brand owners such as NBC Universal, The Rolling Stones and many others, Wines That Rock specializes in bringing new and exciting wines to market.  With over 35 years of Rock 'n' Roll experience, Wines That Rock, LLC promotes, produces and markets their one of a kind wines to a global marketplace.  http://www.winesthatrock.com/

SOURCE NPR

Related Links

http://www.nprwineclub.com