NPA Retools Website, Offers Enhanced Resources for Consumers, Retailers and Suppliers

Find Natural Products, Advocacy Updates and Certification Programs at NPAinfo.org

WASHINGTON, Dec. 12, 2011 /PRNewswire-USNewswire/ -- The Natural Products Association (NPA) has launched three new online centers with useful articles, links and tools at www.NPAinfo.org. The new pages can be found by clicking on the tabs at the top of the website—For Consumers, For Retailers, and For Suppliers. Each page also includes a link to Legislative Alerts & Updates for the latest on bills in Congress that may impact the natural products industry.

"The Natural Products Association website offers a wealth of information and resources for all segments of the marketplace. Whether you're looking to buy natural products in the store or sell them to your customers, now you can easily find what you need faster," said John Gay, executive director and CEO. "These new tab pages offer a quick look at the issues of most interest to the industry and consumers."

Highlights include:

• For Consumers: www.NPAinfo.org/consumers
  • Natural Products Store Locator—Find local retailers that sell natural products.
  • Certified Natural Products—More than 750 products and ingredients have been certified under the NPA Natural Seal.
  • Dietary Supplements: Separating Fact from Fiction—Guide to the benefits of dietary supplements and how they are regulated.
• For Retailers: www.NPAinfo.org/retailers
  • Natural Products Buyers Guide—Make business to business connections to help ensure your business success.
  • Events & Education—Learn about NPA's many events and educational programs.
  • Advocacy for the Industry—Educate state and federal officials about the impact of legislative and regulatory activity.
• For Suppliers: www.NPAinfo.org/suppliers
  • Self-Regulatory Programs—Get certified through one of NPA's third-party certifications and self-regulatory programs.
  • Scientific Backgrounders—Read NPA position papers on widely used products and ingredients.

In addition, NPA has made several upgrades to its website, improving design and functionality:

• The website features an eye-catching photo scroll on the home page plus a new color scheme and streamlined left navigation.
• The Natural Products Store Locator uses Google Maps to make it easier to find nearby stores that sell natural products.
• NPA offers website banner advertising opportunities exclusively to NPA members.

Check out the revamped NPA website at www.NPAinfo.org.

Natural Products Association
The Natural Products Association (NPA), founded in 1936, is the largest and oldest nonprofit organization dedicated to the natural products industry. NPA represents over 1,900 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. As the leading voice of the natural products industry, the NPA's mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. Visit www.NPAInfo.org.

Find NPA on Facebook: Natural Products Association and The Natural Seal.

Follow NPA on Twitter: NPA National, NPA Natural Seal and NPA California.

Follow NPA on LinkedIn. Join the Natural Products Group and the Grassroots Action Network.

Natural Products Association: 1773 T Street, NW, Washington, DC, 20009

SOURCE Natural Products Association