Novo Nordisk takes diabetes screening and education to the streets of Philadelphia with the Diabetes Living Room

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Nov 12, 2014, 08:00 ET

PLAINSBORO, N.J., Nov. 12, 2014 /PRNewswire/ -- Novo Nordisk today announced the debut of the Diabetes Living Room, a community-based diabetes awareness, screening, and education program that will take place in Philadelphia on November 12 to 14, 2014. In Philadelphia, 655,818 people are living with diabetes and Novo Nordisk has teamed up with Independence Blue Cross of Philadelphia, the American Diabetes Association (ADA) and the Philadelphia Union soccer team to educate the city of Philadelphia about the importance of proper education and timely screening for diabetes.

The three-day event, timed to coincide with World Diabetes Day on November 14, will be located at Whitman Plaza in South Philadelphia at the corner of Oregon Avenue at South 3rd Street from 10 a.m. to 6 p.m., rain or shine. Diabetes Living Room visitors will receive a variety of tools and resources to help manage their diabetes, including:

Risk assessments and screenings
Diabetes-friendly cooking demonstrations with celebrity chefs
Healthy eating information and meal planning
Educational materials on diabetes management
Information from the Philadelphia ADA
Insurance information from Independence Blue Cross
Information about Novo Nordisk diabetes products

Basketball Hall of Famer Dominique Wilkins will attend the Diabetes Living Room on November 13 at 1 p.m. to tell the story about how he was diagnosed with type 2 diabetes and encourage everyone to get screened.

"Novo Nordisk is committed to educating communities about diabetes and the importance of screening and proper management," says Todd Hobbs, MD, U.S. Chief Medical Officer. "We hope that this event in Philadelphia will serve as a model that can be replicated across the country to continue to educate local communities about diabetes."

The event also features diabetes-friendly cooking demonstrations by Chef Dana Herbert (November 12, 1 to 2 p.m.) and Chef Tiffany Derry (November 13, 10 a.m. to 12:30 p.m., November 14, 1 to 2:30 p.m.). Both chefs will be accompanied by diabetes educational sessions sponsored by Cornerstones4Care^®. Cornerstones4Care^® is an online patient support program developed by Novo Nordisk to help people manage their diabetes. Patients will have the opportunity to sign up for Cornerstones4Care^® at the event. Available in English and Spanish, Cornerstones4Care^® serves as a one-stop source for information about diabetes, diabetes management, and Novo Nordisk treatment options and delivery device systems.

About Novo Nordisk
Headquartered in Denmark, Novo Nordisk is a global health care company with 90 years of innovation and leadership in diabetes care. The company also has leading positions within hemophilia care, growth hormone therapy and hormone replacement therapy. For more information, visit www.novonordisk-us.com. To get continuous updates from Novo Nordisk in the United States, follow us on Twitter: @NovoNordiskUS

SOURCE Novo Nordisk