Nouveau Life Pharmaceuticals (NOUV) Exploring Line of Supplements Tailored to Seniors

FORT LAUDERDALE, Fla., June 14, 2012 /PRNewswire/ -- Nouveau Life Pharmaceuticals, Inc. (Pink Sheets: NOUV), a provider of quality all-natural dietary supplements, announced today that the Company is exploring a line of specialty supplements for seniors.

Overall, 69 percent of U.S. adults use dietary supplements according to the 2011 CRN Consumer Survey on Dietary Supplements. However, dietary supplement use is greater among adults aged 55-plus than it is for younger generations. Seventy-eight percent of adults aged 55-plus use dietary supplements while only 60 percent of adults aged 18-34 do so.

"An 18 percent gap between generations is significant and certainly something that caught our attention," stated Nouveau Life CEO Melissa Walker. "This data point alone warrants an exploration of Nouveau's revenue potential within this market segment. But it's more than that for us. This is a segment of the population that has a greater depth of complex health issues than younger generations, and we believe we can help. Once again, it goes back to our basic growth strategy of addressing real health concerns in profitable markets."

Nouveau Life has just begun its market analysis for the line of specialty supplements for seniors.

"Our next step is to delve deeper into the specific types of products that could or should be included in a product line tailored to seniors," added Walker, "but the initial surface numbers look very promising."

Nouveau Life currently offers three all-natural dietary supplements for purchase. Azul: Male Enhancer™ is a men's daily supplement that promotes a healthy libido. New Life Naturals: For Her Senses™ is intended to help the nearly 48% of American women suffering with female sexual dysfunction (FSD). New Life Naturals: For Your Weight Loss™, a Raspberry Ketone Formula with Acai, is designed to aid in safe weight loss for the 36% of Americans classified as obese. All of Nouveau Life's products can be purchased by visiting www.nlpnaturals.com.

About Nouveau Life Pharmaceuticals

The Company, formerly known as Hybrid Fuels, Inc., was incorporated in the state of Nevada in 1998 as Polo Equities. It has primarily been a development stage company with management focused on developing innovative business opportunities and further advancing technologies.

Forward-Looking Statements - This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties that could cause future results to differ materially from the forward-looking statements. You should consider these factors in evaluating the statements herein, and not rely on such statements. The forward-looking statements in this release are made as of the date hereof and Nouveau Life Pharmaceuticals, Inc. undertakes no obligation to update such statements.

CONTACT:
Nouveau Life Pharmaceuticals, Inc. - 954-903-2993

SOURCE Nouveau Life Pharmaceuticals, Inc.