Norwegian Salmon using BluWrap Equals Fresh Fish on Ice in Freshness Tests

SAN FRANCISCO, May 3, 2017 /PRNewswire/ -- BluWrap, the technology company that naturally extends the shelf life of fresh proteins, announced today the results of a fresh fish challenge with Sinkaberg Hansen AS (SBH), the Norwegian University of Science and Technology (NTNU), and Kystlab-PreBio AS (Pre-BIO), where fresh Norwegian salmon held for 20 days in the BluWrap system performed identically to fresh salmon kept on ice for three days after slaughter.  The tests specifically measured and compared freshness characteristics including microbiological, sensory, physical and chemical analyses between the salmon in BluWrap and the same product on ice, to prove there is a viable alternative to shipping using the existing Norwegian logistics network. 

"The test results clearly demonstrate that BluWrap fish is as good as fresh fish on ice," said Mark Barnekow, chief executive officer of BluWrap.  "Norway's salmon industry has extremely high standards.  Having met these standards, BluWrap can now add more value to the salmon supply chain and begin the process of transforming the Norwegian salmon industry's logistics network to reduce the impact on Norway's roads and overall environment."

As part of an effort towards environmentally friendly transport, the EU has pledged to reduce long distance (greater than 300 kilometres) road haulage by 30% before 2030 by shifting transport from trucks to either rail or sea.  By using BluWrap, Norwegian fresh fish can now be shipped primarily by sea instead of by road, reducing the impact on Norway's environment and infrastructure.

"We have a completely new appreciation of the effectiveness of the BluWrap system," said Svien Gustav Sinkaberg, owner of SBH.  "The test results from the SBH team, the SBH selected service lab, PreBIO, and NTNU have given us a an enormous amount of confidence that the BluWrap system not only works but can deliver product with the same fresh characteristics, after 20 days in BluWrap, to that of fish kept on ice for only three days from slaughter."

About BluWrap

Based in San Francisco, California, BluWrap provides naturally extended shelf-life technology that is revolutionizing the $1 trillion fresh protein supply chain worldwide.  The company's technology uses its patented oxygen management techniques to create and maintain an all-natural controlled atmosphere environment that extends the shelf life of perishable proteins.  BluWrap's breakthrough technology allows suppliers of fresh protein products to ship in an environmentally responsible manner utilizing ocean freight rather than airfreight and fresh rather than frozen, delivering a fresh, high quality product to customers.  For more information, visit www.bluwrap.com.

SOURCE BluWrap

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