Northside FIAT to Celebrate Grand Opening in The Woodlands, Texas

AUBURN HILLS, Mich., Nov. 7, 2011 /PRNewswire/ -- Northside FIAT celebrates its grand opening tonight in The Woodlands, Texas with Italian food, door prizes, test drives, and other activities.

(Photo:  http://photos.prnewswire.com/prnh/20111107/DE01207 )

Northside FIAT joins more than 120 open FIAT studios across the United States. This new FIAT studio, at 1501 Lake Robbins Dr., Suite 130, is located in the Town Center of The Woodlands, one of the largest master-planned communities in the country. The Woodlands is about 27 miles north of Houston.

The grand opening celebration will be from 5 to 7 p.m. tonight at the studio.

"The FIAT brand welcomes Northside FIAT to the growing number of open FIAT studios in the United States," said Laura Soave, Head of FIAT Brand North America. "Texas is an important state in the expansion of the FIAT brand. Northside FIAT is among 11 studios that have opened in Texas this year."

Most FIAT studios are built new from the ground up or spring from major renovations of existing buildings. Northside FIAT differs in that it opened in retail storefront space in the Town Center, the heart of The Woodlands where The Woodlands Waterway, a 1.4-mile long waterway, links office buildings, shopping, dining, and entertainment venues.

Northside FIAT has six Fiat 500 and Fiat 500 Cabrio models on display in its showroom and keeps its inventory below the studio in an underground parking garage. Models for test drives are parked in front of the 4,200-square-foot studio.

"We have a unique, European-style buying experience," said Ed Paez, director at Northside FIAT. "Customers enjoy our different approach."

Northside FIAT customers like the Fiat 500 for its unique styling and its safety – a Top Safety Pick by the Insurance Institute for Highway Safety, Paez said.

"They especially like the 500 because it's a really fun car to drive," Paez added.

About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

SOURCE Chrysler Group LLC

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