Northfield Bank Selects Mint Advertising To Build Brand Equity to Support Branch Expansion

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Apr 17, 2012, 09:49 ET

BRANCHBURG, N.J., April 17, 2012 /PRNewswire/ -- Northfield Bank, a full-service community bank that incorporates security, convenience and personal service under one roof, has selected Mint Advertising of Branchburg, N.J. as its advertising agency partner. Mint has been tasked with helping Northfield refocus its brand platform and increasing brand awareness and engagement among customers and prospects which will coincide with five new branch openings in 2012. Projects will include print and out-of-home marketing elements, as well as direct marketing efforts, point-of-sale materials, and promotions.

Northfield Bank was founded in 1887 and offers a full line of deposit and lending products at 20+ branches in New Jersey, Staten Island, and Brooklyn. This year marks Northfield's 125th anniversary. In addition to consumer banking, Northfield provides commercial banking services with checking products, lending solutions, and online cash management tools. Northfield also prides itself on giving back to the communities it serves through its foundation — with economic development, healthcare services, education and cultural programs.

"Northfield began as a community savings bank and has evolved into a full-service institution offering all the technology today's banks need to be competitive," Eric Schoenfeld, CEO and co-founder of Mint Advertising. "Our goal is to help them reconnect with the communities they serve and highlight their unique brand of personalized service in a way that will resonate with their base as well as appeal to a younger demographic."

For more information on Mint Advertising please visit: www.mintadvertising.com or www.facebook.com/mintadvertising. For more information on Northfield Bank, please visit: www.eNorthfield.com.

About Mint Advertising
Founded in 2002, Mint is a full-service boutique agency headquartered in Branchburg, N.J. that offers strategic creative execution and planning across all media. Mint provides branding, customer acquisition, loyalty, and promotional ideas to a wide range of national, regional, and local clients. Our award-winning staff is well versed in print, direct mail, collateral, broadcast, online, and social media marketing.

About Northfield Bank
Northfield Bank, founded in 1887, operates 24 full service banking offices in Brooklyn, New York, Staten Island, New York, and Middlesex and Union counties, New Jersey. For more information about Northfield Bank, please visit www.eNorthfield.com.

Contact:
Crystal DeCotiis
Mint Advertising
908-722-9400
[email protected]

SOURCE Mint Advertising