Northern Light Adds Concept-Based Search Summaries to its Market and Competitive Intelligence Portals

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Sep 22, 2015, 08:35 ET

BOSTON, Sept. 22, 2015 /PRNewswire/ -- Northern Light® today announced it has enhanced its market and competitive intelligence portals with concept-based search summaries that change dynamically when a researcher applies different text analytics facets to a search result. The inclusion of concept-based search summaries in a search result provides the researcher with more depth and context on the topic of inquiry, and enables him or her to see at-a-glance information they may be interested in but that they did not specify exactly in their query.

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Concept-based search summaries are a new capability in Northern Light's text analytics solution, MI Analyst™, and currently are available on Northern Light's Millie™, the first market and competitive intelligence portal available free on the web. They also are being added to Northern Light's SinglePoint™ strategic research portals, which large enterprises deploy to provide employees single-search access to and analysis of internal primary and licensed secondary market research content, relevant social media postings, and business news.

"Concept-based search summaries are another way that Northern Light's text analytics is adding value to our market and competitive intelligence customers," C. David Seuss, Northern Light's CEO, said. "We have the unique ability to analyze market research and news content for business strategy concepts to give market intelligence professionals a leg up on their assignments."

For example, a recent search in Millie on the terms IBM and "cloud computing" found 3,300 news articles in Northern Light Business News™; then a click on the MI Analyst facet "strategic partnerships" instantly drilled down to 500 of those articles and altered the article summaries visible in the search results to highlight aspects of the articles pertaining to IBM's partnerships related to cloud computing.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. Northern Light's current clients include Fortune 100 leaders across multiple industries such as information technology, pharmaceuticals, telecommunications, and life sciences. Headquartered in Boston, Massachusetts, Northern Light has unique content aggregation partnerships with more than 150 of the world's leading syndicated technology and industry research publishers, and is a charter member of the Center for Complex Systems and Enterprises at the Stevens Institute of Technology.

Media Contacts:
Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
Email

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
Email

SOURCE Northern Light