Northern Light Adds 20,000 IT Vendor White Papers and Case Studies to Content Available Through SinglePoint Strategic Research Portals

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Jun 03, 2010, 09:00 ET

CAMBRIDGE, Mass., June 3 /PRNewswire/ -- Northern Light (www.northernlight.com) today announced the immediate availability of a new content collection for SinglePoint™ strategic research portals, comprising more than 20,000 publicly-available information technology (IT) vendor white papers and case studies.

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The literature, distilled from the websites of 800 leading IT vendors, is full-text indexed by Northern Light so relevant documents can be highlighted and linked to in the integrated search results generated by a SinglePoint user's research query. The vendor white papers and case studies augment an already extensive repository of IT industry information available to SinglePoint subscribers, including research reports from nearly 80 IT industry analyst firms, and hundreds of IT industry news and commentary from traditional media and industry authority blogs.

"While vendor-supplied information cannot be regarded as impartial, there is great value in knowing what vendors are saying about their own products, technologies and the markets in which they compete," said C. David Seuss, CEO of Northern Light. "And for competitive intelligence purposes, it can be extremely enlightening to know which customers are aligned publicly with certain vendors."

SinglePoint strategic research portals are used by many of the world's leading research-driven companies in IT, telecommunications, pharmaceutical, financial services and other industries for competitive intelligence and market research, strategic planning, product development, marketing and sales.

SinglePoint is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. Offered in a secure, hosted, user self-service portal environment, SinglePoint is customized to the precise market research and competitive intelligence purposes of each of Northern Light's enterprise clients.

Beyond providing a unified search index of all content contained in the portal, SinglePoint also offers the only automated "meaning extraction" application designed specifically for market intelligence, business analysis, product research, and market research. "Meaning extraction" imbues a search application with an in-depth understanding of the searched material. SinglePoint identifies meaning-loaded business concepts in a results list – such as corporate strategies, market share shifts, pricing changes, macro-economic events, new products, technology focus, and financial results – to help researchers discover new insights and drill down into the most relevant documents for purposes of their specific inquiry.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. Northern Light's current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

SOURCE Northern Light